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Killer Conversion: 101 Techniques to Optimize Your Website

Killer Conversion: 101 Techniques to Optimize Your Website. Presented by: Gabe Wahhab. President – Savvy Panda, Master Inbound Co-Founder - jInbound. Conversion. 101 Tips. Strategy. Know Your User. Understand Why People Buy. Determine What Makes People Not Buy.

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Killer Conversion: 101 Techniques to Optimize Your Website

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  1. Killer Conversion: 101 Techniques to Optimize Your Website Presented by: Gabe Wahhab President – Savvy Panda, Master InboundCo-Founder - jInbound

  2. Conversion

  3. 101 Tips

  4. Strategy

  5. Know Your User

  6. Understand Why People Buy

  7. Determine What Makes People Not Buy

  8. Align Customer Intent and Page Purpose

  9. Copy

  10. You don’t sell features. You sell solutions to problems.

  11. Bring out your users “Pain Points”

  12. Remind your Prospect of Pain

  13. “Why should I buy from you instead of a competitor?”

  14. Is your sales copy addressing the customer’s most important objections up front?

  15. Pre-qualify your users with questions up front

  16. Make copy concrete and emotional

  17. Use Long Copy?

  18. Make sure your subheadline flows smoothly into your body copy.

  19. Make sure your subheadline flows smoothly into your body copy.

  20. Test your sales copy as more personalized

  21. Take out every instance of “I” in your copy and rewrite it so that the emphasis is on “You”/”Your”

  22. Use P.S.

  23. Put the most important information you want visitors to read at the top and bottom of your page.

  24. Make your first paragraph short, no more than 1-2 lines 

  25. Use active language alongside text that creates urgency

  26. Break up long paragraphs into small, easily scanned “chunks”

  27.  Cut Down Your Text

  28. SERPS

  29. Microdata

  30. Video Site Maps

  31. Indexable Images

  32. Clear Copy in Meta

  33. General

  34. How Long is This Going to Take?

  35. Draw attention to important information with hand-drawn arrows, underlines and asterisks.

  36. Check your error pages

  37. Use real photos instead of corny stock pictures

  38. Include video testimonials or audio along with a customer’s photo

  39. Let visitors participate in your page

  40. Validate your forms so that they give real guidance

  41. Your reputation can’t be bought

  42. Can the visitor get to where they want to go on your site in 3 clicks or less?

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