1 / 15

Overview

Auto Mania is a virtual simulation, which will allow you to experience purchasing, maintaining, and using a vehicle. Overview. Each user starts with $13,000 Vehicle purchasing Vehicle selection Trim selection Color selection Option selection Separate income from dealership purchases.

meda
Download Presentation

Overview

An Image/Link below is provided (as is) to download presentation Download Policy: Content on the Website is provided to you AS IS for your information and personal use and may not be sold / licensed / shared on other websites without getting consent from its author. Content is provided to you AS IS for your information and personal use only. Download presentation by click this link. While downloading, if for some reason you are not able to download a presentation, the publisher may have deleted the file from their server. During download, if you can't get a presentation, the file might be deleted by the publisher.

E N D

Presentation Transcript

  1. Auto Mania is a virtual simulation, which will allow you to experience purchasing, maintaining, and using a vehicle.

  2. Overview • Each user starts with $13,000 • Vehicle purchasing • Vehicle selection • Trim selection • Color selection • Option selection • Separate income from dealership purchases. • Participate in events • Vehicle capability determines the outcome. • Challenge users • Winner determined based on vehicle specifications.

  3. Purchasing a vehicle Car buying experience. Simple. Quick. Easy.

  4. Realism • Accurate vehicle specifications • Miles per gallon • Top Speed • Acceleration • Fuel Capacity • Accurate vehicle prices • Options and accessories reflect performance. • Event and vehicle preparation affect outcome.

  5. Capabilities and Exposure • User actions posted user wall and on home page feed. • Messages, images, and videos seen by friends. • Users mainly from: US, Canada, and UK. • Average time on site: 30 minutes.

  6. Age Distribution

  7. Auto Mania TV Commercial spots viewed will earn each user in game money per unique view. Videos can be sent to friends and commented on.

  8. Full Facebook Integration All products, videos and user garages are implemented within Facebook’s core features. In 3 clicks users can then advertise any product to all their friends.

  9. Story posted to wall It immediately appears on the feed where all friends will see. Most users have on average of 125 friends. Majority of my users have over 200 friends.

  10. Automaker Participation • Product Integration • Chevrolet • Cadillac • Ford • Integrate Dealerships • Users earn income from dealerships and unlock new events • Receive product feedback • User feedback on future products (ie. Volt, Cruze, Fiesta, etc.)

  11. User Garage Ability to view content related to vehicles in garage. Relevant information to the user.

  12. Benefits • Advertise vehicles • Introduce new and future vehicles • Focus advertisements by demographics • Display videos through Auto Mania TV • Perform market research • Enable feedback for upcoming launches, new options, new colors, or new accessories • Track user preferences for entry level vehicles • Determine the popularity and receive feedback on airing commercials

  13. Research Sample

  14. Future - Users • Expand to a more customizable environment • Full control over vehicle customization • Pre-event / challenge tweaks for more accurate responses • Community events • Design competitions, winner’s car featured in Auto Mania • Worldwide locations • Expand Auto Mania to include locations throughout the world • Vehicles can be bought and driven only in specific locations • Full control over personal information and transparency on how it is shared

  15. Future - Automakers • Backend interface to retrieve stats and comments • Expand the purchasing system to an OEM level • Allow customers to purchase a vehicle online • Payment processing to be similar to one developed through cy-Mall • Integrated customer support channels • Allow user to share information with automaker to improve support efficiency (Based on user’s privacy settings) • Integrated frequently asked questions, to find answers immediately, for all automakers

More Related