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With so much competition for attention, word of mouth plays a key role for consumers

15-34 MALE CINEMAGOERS ARE HIGHLY INFLUENTIAL. With so much competition for attention, word of mouth plays a key role for consumers There is no better advocate for your brand than a satisfied customer

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With so much competition for attention, word of mouth plays a key role for consumers

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  1. 15-34 MALE CINEMAGOERS ARE HIGHLY INFLUENTIAL With so much competition for attention, word of mouth plays a key role for consumers There is no better advocate for your brand than a satisfied customer Through deep engagement cinema creates word of mouth forming a trusted, credible source of information from which to extend your message They are 2.5 times more likely* to convince others through their opinions 68% of 15-34 male cinemagoers have talked to people about TV/audio & visual equipment in the past year Source notes: TGI Q1 2009. Base: All adults, Target: 15-34 male cinemagoers talking about TV/audio & visual equipment *than the average UK adult

  2. CINEMA: THE QUALITY BROADCAST CHANNEL OUR AUDIENCE IS INVALUABLE TO YOUR BRAND This key consumer group will talk about your product, make recommendations and amplify your message 15-34 MCG Index 432 Champions Value x3 Relay to at least 2 other people 15-34 MCG Index 235 Value x2 Other Influencers Connectors, Mavens & Salespeople 15-34 MCG Index 76 Value x1 Receivers Exposed to commercial message Source notes: TGI Q1 2009 Base: All adults, Target: 15-34 male cinemagoers who have talked about TV/audio & visual equipment

  3. 15-34 MCG Amplified contacts Champions 504,000 1,512,000 Value x3 Other Influencers Value x2 2,174,000 4,348,000 Value x1 4,017,000 Receivers 4,017,000 Total Amplified contacts 6,695,000 9,877,000 Total 15-34 MCG CINEMA: THE QUALITY BROADCAST CHANNEL THEY HAVE THE POWER TO AMPLIFY YOUR MESSAGE 1.5 TIMES Source notes: TGI Q1 2009 Base: All adults, Target: 15-34 male cinemagoers who have talked about TV/audio & visual equipment

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