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Tailoring Health Messages for Specific Populations: Gender Analysis and Social Marketing Campaign

Learn how gender influences physical activity levels and discover gender-based opportunities and constraints. Develop tailored messaging for your community with a social marketing campaign using radio PSAs, TV PSAs, billboards, and social media. Promote daily physical activity for better health and mood without special equipment.

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Tailoring Health Messages for Specific Populations: Gender Analysis and Social Marketing Campaign

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  1. Tailoring a Community-Wide Health Message to Reach Specific Populations

  2. Healthy By Design Coalition

  3. Location

  4. A Community-Wide Health Message

  5. Message Use Across Workgroups

  6. Formative Research

  7. How does gender affect physical activity levels? Gender Analysis Focus Groups • Roles • Expectations • Responsibilities • Activities • Environment • Resources

  8. Gender Analysis Results Gender-based Opportunities Gender-based Constraints

  9. Social Marketing Campaign

  10. Social Marketing Campaign • Radio PSA • Television PSA • Billboard • Social Media

  11. Print One hour of physical activity every day boosts your health and your mood. Best of all, it doesn’t require any special equipment. Activities like carrying in the groceries, playing tag with your kids, and raking leaves count, too.

  12. Facebook Banners

  13. Facebook Posts

  14. Intervention

  15. Develop Tailored Messaging for Your Community Behavioral Target Priority Population Product Price (Barriers) Place or Partners Promotional Strategies

  16. Questions? www.healthybydesignyellowstone.org

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