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Websites and Digital Marketing 101

Websites and Digital Marketing 101. Caleb Jost Owner Parrot Digital Marketing. Website Creation Options What a Good Website Needs SEO and Content Marketing Paid Advertising Social Media Marketing Measuring Results Tools and Resources. Overview. What is Digital Marketing?.

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Websites and Digital Marketing 101

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  1. Websites and Digital Marketing 101 Caleb Jost Owner Parrot Digital Marketing

  2. Website Creation Options • What a Good Website Needs • SEO and Content Marketing • Paid Advertising • Social Media Marketing • Measuring Results • Tools and Resources Overview

  3. What is Digital Marketing?

  4. Bring in new business • Brand Awareness • Leads for Sales Team • Grow faster • $$$ Why Should I Market?

  5. Do you have a website? • How is it performing? • What could be better? • Are you marketing? • Are you getting the results you want? • If not, why not? • What do you want to learn? Situation Check

  6. You Need a GOOD Website

  7. Website Options

  8. Build Options

  9. Site Builders Compared

  10. Wix

  11. Squarespace

  12. Shopify

  13. Weebly

  14. Building a Site from Scratch

  15. My Choice: WordPress

  16. Powers 28%+ of the internet • Easy to use • No programming knowledge required • Flexible – a WordPress site can do anything • Plugin ecosystem • SEO Friendly • Free! Why WordPress?

  17. Blogs • Business websites • E-commerce • Membership sites • Online courses • Forums • Wikis • Portfolios • Job Boards • Business Directories • Nonprofits • Q&A • And More WordPress Use Cases

  18. Purchase a domain and hosting • Domains: GoDaddy and NameCheap • Hosting: WP Engine and Fly Wheel • Select and install a theme • Install relevant plugins • Customize theme and content • Optimize for search engines • Submit to Google Search Console and Google Analytics • Go Live! How to Build a WordPress Site

  19. Hire me • UpWork • Codeable.io • Toptal • Local Agencies How to hire a Developer

  20. What happens after you have a face-melting, totally awesome website? Now What?

  21. Digital Marketing Strategy

  22. Marketing Channels

  23. #1 - Content creation • Keywords • Site speed • Mobile optimization • Meta tags • Accessibility • Backlinks • And much more Search Engine Optimization (SEO) The act of producing content and optimizing your web presence to perform well in search engine rankings

  24. The Content Marketing Trifecta

  25. How to CreateSEO Content

  26. Pay-Per-Click Paid advertising on search engines and social media sites to drive traffic and sales and increase brand awareness

  27. PPC Pros and Cons

  28. GET TRAINING BEFORE YOU START

  29. Community building • Customer Engagement • Customer Support • Rabid Fans • Recruiting • Product Development • Local Business The Value of Social Media

  30. Other Social Media Sites

  31. How to CreateSocial Media Content

  32. Measuring Results

  33. Know what works and scale your business • Google Analytics • Traffic • Sources • Popular pages • Bounce Rate (target under 50%) • Mobile vs. Desktop • Social Media: Insights • Paid apps at scale • Email Marketing • Open Rate • Clickthrough Rate Analytics

  34. Conversion Rate Optimization

  35. Web Design • WordPress • HTML + CSS • Graphic Design • Canva • Adobe Creative Cloud (Photoshop + Illustrator) • Pay-Per-Click • Google Ads • Facebook Ads • SEO • Google Search Console • Yoast Plugin for WordPress • Ahrefs • Ubersuggest • SEOptimer • Copywriting • Scrivener (for long form content) • Google Docs • Social Media • BuzzSumo • HootSuite • Hashtagify • Email Marketing • Constant Contact • Mailchimp • Analytics • Google Analytics • Facebook Business Manager • Google Ads Recommended Tools

  36. Web Design • CodeAcademy • Team Treehouse (recommended) • FreeCodeCamp • Social Media Marketing • HootSuite Social Marketing Training • HubSpot Academy: Social Media • SEO • HubSpot Content Marketing Certification • SEO Training Course by Moz • PPC • Google Academy for Ads • Facebook Blueprint • Email Marketing • Hubspot Email Marketing Certification • MailChimp 101 • Analytics • Google Analytics Academy Learning Resources

  37. Questions?

  38. Thank you!

  39. https://www.statista.com/statistics/241462/global-mobile-phone-website-traffic-share/https://www.statista.com/statistics/241462/global-mobile-phone-website-traffic-share/ • https://www.marketingdive.com/news/google-53-of-mobile-users-abandon-sites-that-take-over-3-seconds-to-load/426070/ • https://blog.hubspot.com/blog/tabid/6307/bid/5501/Research-Shows-Websites-Influence-97-of-Clients-Purchasing-Decisions.aspx • https://www.wpbeginner.com/why-you-should-use-wordpress/ Sources

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