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Marketing 101

Marketing 101. Proper marketing is an investment in prospects to feed your sales cycle. Measuring marketing success: (Total Revenues-Total Costs)/Prospects > MarketingExpense /Prospects. Search Engine Optimization (SEO). Technical. Content. human-oriented meaningful terminology

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Marketing 101

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  1. Marketing 101 Proper marketing is an investment in prospects to feed your sales cycle. Measuring marketing success: (Total Revenues-Total Costs)/Prospects > MarketingExpense/Prospects

  2. Search Engine Optimization (SEO) Technical Content human-oriented meaningful terminology grammatically correct free of spelling errors well structured, e.g. section headers , links • meaningful directory structure • URL links with keywords • site is easy to navigate • crawler understanding Google SEO Guide: http://static.googleusercontent.com/external_content/untrusted_dlcp/www.google.com/en/us/webmasters/docs/search-engine-optimization-starter-guide.pdf

  3. Search Influencers

  4. Email Marketing Why Converts People ‘catch up’ on email Traffic begets search traffic PayAttention Others’ Email Campaigns Preview Pane Short Who, what, when, where, why, how Call to action Converse (don’t announce) Regular Reader-centric Personal If I Had More Time, I Would Have Written You a Shorter Letter. – Pascal, Twain, Wilson, Thoreau, Luther, Franklin, Locke, Bohun, Cicero ….

  5. Know, Like, Trust Made Simple • Follow Prospect’s Blog • http://reader.google.com/ • Use web page on cell phone or tablet • Follow Prospect’s social media • Set up lists and add to browser • Schedule time for each list • Tweet deck or hootsuite • Link to their site • Comment on their posts For your customers and best prospects. Let them know you’re sharing by ‘cc’ing them. Ask who you can introduce them to and follow up. Keep a running list of Resources (groups, articles, smart people) for everyone you meet.

  6. Slides and Shameless plugs athttp://bossrocket.com/wdcep BR Deals Resources These slides Links ORIGINAL Tuesdays Networking BNI Tuesday Dupont Referral Group • Email Campaign • WordPress site • Sales Tracking • Google eBook • SEO Setup

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