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Business to Consumer( B2C ) Business Models

Business to Consumer( B2C ) Business Models. Portal E-Tailer Content Provider Transaction Broker Market Creator Service Provider Community Provider. 1. PORTAL. Portal / Horizontal Portal (Yahoo, Aol, Msn) v ertical portals or Vortal No of user of portal Greater than vortal users

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Business to Consumer( B2C ) Business Models

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  1. Business to Consumer(B2C) Business Models • Portal • E-Tailer • Content Provider • Transaction Broker • Market Creator • Service Provider • Community Provider

  2. 1. PORTAL • Portal / Horizontal Portal (Yahoo, Aol, Msn) • vertical portals or Vortal • No of user of portal Greater than vortal users • Vortal users pay more than portal users • Network Externalities-> A network can offer customers commonly shared ideas, standards, and experiences.

  3. Collecting Referral Fees Ad placement

  4. A portal setup by Government of Pakistan to facilitate access to all the web sites run by various departments.www.pakistan.gov.pk/

  5. Advertisement

  6. Yahoo premium services

  7. Vertical Portal (Vortals) Google and Ask.com also Portal but focus on only search services

  8. 2. E-Tailer • Bricks-and-Mortar 100% offline(Physical Stores) • Bricks – and – Click Online as well offline • Jc-Penney , Wal-Mart, Staples • Click – and – Click (Virtual Merchant) • Amazon , BlueNile , DrugStore • Barriers to Entry – Total Cost of entering a new marketplace/marketspace

  9. 3. Content Provider Intellectual Property: refers to all forms of human expression that can be put into a tangible medium such as text, cd’s or the web

  10. Other Subscription base Content Provider Hayward Business Review (http://hbr.org/)

  11. By Search Google paid for this Generate Revenue by Advertisement. Free Content Provider CNN, SPORTSLINE.COM, BBC. GEOTV.COM

  12. 4 . Transaction Broker • Site that processes transactions for consumers that are normally handled in person , by phone or mail. • Financial Services , Travel Services, job placement services.

  13. 5. Market Creator • Builds a digital environment where buyers and sellers can meet, display products , search for products and establish a price for products.

  14. 6. Service Provider • Web 2.0 applications such as photo sharing, video sharing and user- generated content(Blog and Social networking sites) are all services provided to customers. • Google Developing online applications such as Google Maps, Google Docs and Spreadsheets. • Gmail, Microsoft Office Live

  15. 6. Service Provider • Some services can’t provide online as car repairing , medical services • But online Arrangements can be made for these services. • Pension Planning , Schools tuition Fee Planning • Kodak is transforming itself from a products only company into a more digital service company • Salesforce.com software as a service

  16. Social Networking / Marketing Build online Communities

  17. 7.Community Provider • About.com . Visitors can share tips and buy recommended books from amazon, giving about.com a commission on every purchase. • Well.com provides forum for technology and internet related discussions • Fool.com which provides financial advice , news and opinions.

  18. Web 2.0

  19. Find us on facebook, twitter, myspace etc Acquire More People to existing social network for promotion of their busines Promoting E-commerce Site

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