Patrick K. Adams St. Louis Community CU. Status Quo Is Quazy Talk!!!!. The Ultimate Goal. A Leap In Value Rapidly Earns Buzz & Loyalty… And Dare We Say Growth. Create A “LEAP” In Value. L---------Love The Idea E---------Energy Is Key A---------Audacity Shakes The Tree
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St. Louis Community CU
Status Quo Is Quazy Talk!!!!
A Leap In Value Rapidly Earns Buzz & Loyalty… And Dare We Say Growth.
RETURN TO MEMBER LABOR OPPORTUNITIES
LONG TERM SURVIVAL
WE HAVE ESTABLISHED INFRASTRUCTURE
NEED TO DRIVE MORE BIZ THROUGH IT!
Tastes Like Chicken Is Not A Compliment
If supply is exceeding demand, then we are competing for market share that is contracting.
We Have To Innovate Our “Value Proposition”
In A Shrinking Venue
By Beating Somebody To Survive
Finding A New Venue With No Competition
Stop Benchmarking To Competition!!!
MICRO BIZ SERVICES
ALTERNATIVE FIN. SERVICES
I. People Before Profit
II. Service On Steroids
III. Opportunities To Grow The Biz
IV. Don’t Be Satisfied With Satisfied
Successful Companies Are Great At One Thing
Business Silos Brought Together
A. Competitors to Alternatives
B. Members to Non-Members
Forces Credit Union To Re-define Member Value
Identify Your Non-Customers and…
Build On The Powerful Commonalities Of What Buyers Value
Go With The One That Provides You The Greatest Amount Of Potential
Make Sure You’re Profitable & Sustainable
Tier Tier Tier
Hard to imitate
Hard to deliver
“The Thing To do”
Make it Personal
Both functional & emotional …benefits are readily visible
Easy to deliver
Easy to lose
Easy to imitate
The power of translation…
Feature to benefit
The More Solutions…The More You Know
The More You Know…The Easier It Is The More Services…The More Loyal
The More Loyal…The Longer They Stay
The Longer They Stay…The More Chances
The More Needs Met…The Higher The ROA