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Sports and Entertainment Marketing 1

Learn about the importance of maintaining a database of competitor information and monitoring internal records for marketing insights in sports and event organizations. Discover how analyzing customer satisfaction levels, sales invoices, and demographic information can benefit your business.

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Sports and Entertainment Marketing 1

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  1. Sports and Entertainment Marketing 1 Objective 2.05

  2. A database of competitor information often contains information about the competitor's A. budget structure B. production techniques C. advertising media D. creative strategy

  3. C. advertising media

  4. What type of competitor information is important for sport/event organizations to maintain in a database? A. consumption B. demographics C. market size D. price lists

  5. D. price lists

  6. Which of the following internal records might a business use to analyze information regarding customer satisfaction levels: A. expense reports B. debit receipts C. credit reports D. comment cards

  7. D. comment cards

  8. What internal records do many businesses monitor in order to obtain useful marketing information? A. Sales reports B. Trade journals C. industry projections D. print advertisements

  9. A. Sales reports

  10. Which of the following is a reason why businesses should regularly monitor their internal records that contain marketing information: A. To compile regulatory data B. To review employment trends C. To analyze product performance D. To prioritize investment goals

  11. C. To analyze product performance

  12. What type of marketing information might a business obtain by monitoring sales invoices? A. service tactics B. profit margin C. sales territory D. customer profiles

  13. D. customer profiles

  14. A professional soccer league is considering an expansion team in a certain city. What is the best online secondary source to obtain current demographic information about the location? A. youth magazine B. government census C. national news outlet D. sporting goods association

  15. B. government census

  16. Which of the following might a sport/event organization search to obtain marketing information A. foundations B. media C. newsletters D. internet

  17. D. internet

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