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Strategic Communications The Information Battlefield. Lieutenant General William B. Caldwell, IV Commander U.S. Army Combined Arms Center. Agenda. Iraq Overview Strategic Communication (STRATCOM) Non-State Actors’ use of STRATCOM STRATCOM’s Supporting Capabilities and Examples

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strategic communications the information battlefield

Strategic CommunicationsThe Information Battlefield

Lieutenant General William B. Caldwell, IV

Commander

U.S. Army Combined Arms Center

agenda
Agenda
  • Iraq Overview
  • Strategic Communication (STRATCOM)
  • Non-State Actors’ use of STRATCOM
  • STRATCOM’s Supporting Capabilities and Examples
    • Information Operations
    • Public Affairs
    • Defense Support to Public Diplomacy
  • Question and Answer
stratcom defined
STRATCOM Defined

Focused United States Army efforts to understand, engage, and enhance credibility with key audiences to promote awareness, understanding, commitment, and ultimately positive action in support of the Army.

importance of stratcom
Importance of STRATCOM

“Victory in the long war ultimately depends on strategic communication by the United States and its international partners….”

- 2006 Quadrennial Defense Review

stratcom

STRATCOM

The Next Warfighting Function?

victimization theme
Victimization Theme

It’s About the Oil

Disgrace and Humiliation

Crusade against Islam

- Courtesy of the Center for International Issues Research

effects on target audience
Effects on Target Audience
  • Alienates US from Iraqi population
  • Persuades Iraqis that US is not in Iraq to help Iraqis
  • Undercuts US moral authority in eyes of foreign audiences
  • Aids recruitment efforts; now include women
  • Provokes global Muslim anger
  • Validates Jihadist claim that US is at war with Islam

- Courtesy of the Center for International Issues Research

stratcom s supporting capabilities
STRATCOM’s Supporting Capabilities

Defense Support

to Public Diplomacy

Public Affairs

Information

Operations

Campaign Plan

information operations
Information Operations
  • Integrated employment of
    • electronic warfare
    • computer network operations
    • psychological operations
    • military deception
    • operations security
  • In concert with specified supporting capabilities
  • To
    • influence
    • disrupt
    • corrupt
    • usurp
    • protect
slide11

Good IO

Bad IO

stratcom s supporting capabilities1
STRATCOM’s Supporting Capabilities

Defense Support

to Public Diplomacy

Public Affairs

Information

Operations

Campaign Plan

4 b s of the media
4 B’s of the Media
  • Be Honest
  • Be Open
  • Be Relevant
  • Be Ready
slide15

the

Share

Story

Situation on the Ground in Iraq

American Public's Understanding/ Perceptions

Gap

Media

Reduced Embeds

Filters

Media

Time

Distance

PA Channels

the solution share the story
The Solution: Share the Story
  • Purpose: Inform, Educate and Empower
  • By Sharing the Story…Contact leads to Confidence
  • Contact = Confidence
    • Soldiers with the Iraqis
    • Soldiers with the American Public
the methods
The Methods
  • MNF-I Website: Servicemember Stories
  • Radio and TV engagements with local networks
  • Conference Calls w/ service organizations, veteran's organizations, schools and public servants
  • Video Teleconferences w/ military affiliated organizations, city councils, school assemblies, college symposia
  • Hometown engagements
stratcom s supporting capabilities2
STRATCOM’s Supporting Capabilities

Defense Support

to Public Diplomacy

Public Affairs

Information

Operations

Campaign Plan

public diplomacy al qaeda
Public Diplomacy & Al Qaeda

“…I say to you: that we are in a battle, and that more than half of this battle is taking place in the battlefield of the media. And that we are in a media battle race for the hearts and minds of our Umma.”

- Ayman al-Zawahiri, Al Qaeda

general george c marshall
General George C. Marshall

“In our democracy where the government is truly an agent of popular will, military policy is dependent on public opinion, and our organization for war will be good or bad as the public is well informed or poorly informed regarding the factors that bear on the subject.”