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Agency Barometer. April 2009. To energise communication agencies for a changing future, by sharing knowledge, sharing vision and sharing possibilities. HP in partnership for knowledge with MCCA.

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Agency barometer

Agency Barometer

April 2009


Agency barometer

To energise communication agencies for a changing future, by sharing knowledge, sharing vision and sharing possibilities


Hp in partnership for knowledge with mcca
HP in partnership for knowledge with MCCA sharing knowledge, sharing vision and

  • HP is sponsoring the MCCA in 2009 and is proud to support an organisation which has some of the very best agencies in the UK and International markets as members.

  • We are confident this partnership will complement some of the guiding principles of the MCCA: to stimulate debate among members, help share knowledge and promote innovation within the industry.

  • HP is ideally suited to delivering on the print and technology requirements of marketing communications consultants in today’s cut and thrust business environment. One such area is Variable Data Printing (VDP); offering the ability to personalise and tailor every element of the communication. The result is more effective marketing leading to an increase in response rates and a faster return on investment for the client.

  • For further information contact:

    Simon Addinall

    Market Development Manager, HP

    M – 07736 791 080

    E – simon.addinall@hp.com

    W - www.hp.com/go/graphic-arts


The agency barometer
The Agency Barometer sharing knowledge, sharing vision and

  • As with all of the MCCA’s research work the aim is to deliver member agencies insight to improve performance, so if you would like to add a question to this survey or have an idea for another, let us know.

  • Contact:

    Scott Knox

    Managing Director, MCCA

    E – scott.knox@mcca.org.uk

    D – 020 7535 3555


What do you expect to happen to overall client budgets being spent with your agency in q2 2009
What do you expect to happen to overall client budgets being spent with your agency in Q2 2009?

50.0%

41.7%

39.6%

33.3%

16.7%


If increase by what do you expect
If increase, by what % do you expect? spent with your agency in Q2 2009?

100%

50.0%

37.5%

12.5%

0.0%

0.0%

0.0%

0.0%


If decrease by what do you expect
If decrease, by what % do you expect? spent with your agency in Q2 2009?

66.7%

60.0%

25.0%

16.7%

16.7%

15.0%

0.0%

0.0%

0.0%

0.0%


Agency barometer
What do you expect to happen to client spent with your agency in Q2 2009?Direct Marketing budgets being spent with your agency in Q2 2009?

33.3%

29.2%

25.0%

25.0%

20.8%

18.8%

16.7%

14.6%


Agency barometer
What do you expect to happen to client spent with your agency in Q2 2009?Sales Promotion budgets being spent with your agency in Q2 2009?

41.7%

35.4%

29.2%

16.7%

16.7%

16.7%

14.6%

12.5%


What do you expect to happen to client digital budgets being spent with your agency in q2 2009
What do you expect to happen to client spent with your agency in Q2 2009?Digital budgets being spent with your agency in Q2 2009?

56.3%

50.0%

41.7%

22.9%

8.3%

4.2%

4.2%

0.0%


What do you expect to happen to client experiential budgets being spent with your agency in q1 2009
What do you expect to happen to client spent with your agency in Q2 2009?Experiential budgets being spent with your agency in Q1 2009?

33.3%

29.2%

27.1%

25.0%

25.0%

22.9%

16.7%

14.6%


What do you expect to happen to client advertising budgets being spent with your agency in q1 2009
What do you expect to happen to client spent with your agency in Q2 2009?Advertising budgets being spent with your agency in Q1 2009?

58.3%

52.1%

33.3%

16.7%

14.6%

8.3%

4.2%

0.0%


Agency barometer
What do you expect to happen to client spent with your agency in Q2 2009?Design/Branding budgets being spent with your agency in Q2 2009?

41.7%

25.0%

25.0%

22.9%

14.6%

14.6%

4.2%

0.0%


What do you expect to happen to client pr budgets being spent with your agency in q2 2009
What do you expect to happen to client spent with your agency in Q2 2009?PR budgets being spent with your agency in Q2 2009?

66.7%

45.8%

25.0%

16.7%

12.5%

12.5%

8.3%

0.0%


What do you expect to happen to client media budgets being spent with your agency in q2 2009
What do you expect to happen to client spent with your agency in Q2 2009?Media budgets being spent with your agency in Q2 2009?

58.3%

41.7%

33.3%

29.2%

8.3%

8.3%

4.2%

0.0%


What do you expect to happen to client sponsorship budgets being spent with your agency in q2 2009
What do you expect to happen to client spent with your agency in Q2 2009?Sponsorship budgets being spent with your agency in Q2 2009?

41.7%

37.5%

33.3%

31.3%

16.7%

10.4%

8.3%

6.3%


What do you expect to happen to the numbers of staff in your agency in q2 2009
What do you expect to happen to the numbers of staff in your agency in Q2 2009?

47.9%

41.7%

41.7%

31.3%

18.8%

16.7%


Agency barometer
What do you expect to happen to the number of new business opportunities presented to your agency in Q2 2009?

56.3%

41.7%

33.3%

33.3%

25.0%

8.3%


How optimistic do you feel about the whole of 2009
How optimistic do you feel about the whole of 2009? opportunities presented to your agency in Q2 2009?

66.7%

50.0%

41.7%

20.8%

8.3%

8.3%

2.1%

0.0%