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The Evolution of a Data Driven Cultural Impact Report for Greater Boston Association of Performing Arts Service Organizations 2014 Conference. What Changed Our Thinking?. Capitalize on new cultural data resources to inform the conversation about the arts’ cross-sector impact on the region

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Presentation Transcript
slide1

The Evolution of a Data Driven Cultural Impact Report for Greater Boston

Association of Performing Arts Service Organizations 2014 Conference

slide2

What Changed Our Thinking?

Capitalize on new cultural data resources to inform the conversation about the arts’ cross-sector impact on the region

Leverage a new energy around collaboration and collective action following the 2013 Boston Mayoral campaign

Identify those key data points that the entire community can rally around and use in casemaking

slide3

Our Goals

To educate and inspire key stakeholders and the civic and corporate sectors in the value arts and culture brings to the region

To help shape a common narrative for Greater Boston’s arts and cultural organizations

To continue to position ArtsBoston as a key thought leader on data-driven market knowledge for the cultural sector

slide4

Who Are We Targeting?

Corporate and Civic Leaders

Community Stakeholders & Partners

Arts Organizations, Leaders & Boards

slide5

The Evolution of ArtsBoston

  • An advocate that provides Boston’s arts and cultural organizations with the understanding and resources they need to build their audiences and work more efficiently and productively
  • A resource for consumers to gain affordable access to arts performances throughout Greater Boston
  • A connector that brings together directors of arts and cultural organizations with corporate and civic leaders to collaborate for mutual benefit
  • A research-driven organization that collects and disseminates data providing insight into the arts and cultural sector and its broad impact on the region
  • A creative partner to all those who work in, have an impact on, and can benefit from an association with Greater Boston’s arts and cultural institutions
slide6

Our Approach

Most compelling data came from research into the Mass Cultural Data Project, which hadn’t really been used for any major sector-wide reporting yet

Contextual data connects information to something tangible that the audience can quickly understand

Stories bring the data to life

slide7

A Few Highlights from the Research

More arts and cultural organizations per capital than any other major city in the U.S.

$1 Billion industry

26,000 jobs

Total attendance of 18+ million, including 39% at free events

slide8

Storytelling

“I chose Boston because of the cultural life: symphony, colleges, theater, beautiful architecture, etc. These things attract the kind of intelligent people we’d like to employ.“

slide9

Context

Total Attendance

18 Million

OR

4X the total attendance for the Red Sox, Patriots, Celtics, and Bruins COMBINED

slide10

Priorities for the Report

Visually engaging

Not too much text

Build a brand that can have a life after this initial report through digital content

slide13

Rolling Out The Arts Factor: Launch Event

June 10, 2014

Boston’s Calderwood Pavilion (which is itself one of the impact stories highlighted)

Corporate and civic leaders, key members of funding community, arts sector partners, arts community

slide14

Rolling Out The Arts Factor:

Engagement Tour

Sharing our story

Getting the numbers out there

Jumpstarting conversations

Finding common ground for action

slide15

Why This Matters

The right service, at the right time

Ensuring the arts are at the table during discussions about quality of life and impact

Framing our case using language non-arts people can understand

slide16

Thank you!

Catherine Peterson

catherinep@artsboston.org