ACCESS • Can anyone “own” information? • Who has access to this information? • What are the barriers to entry? • What are the implications of media concentration? • How has the Internet changed ownership? • From the Digital Divide to the Participation Gap
MR. MEDIA & you
FOUNDATIONS OF THE EXPLORATION • Who are the big Media Companies? • How do they grow? • What are the implications of their growth? • What does this mean for the civic voice? • Do we (citizens) really have a voice? If so, what does it sound like? • What does this new relationship between users & producers mean for the Media Landscape?
Who is Mr. Media? Can you name the 7 media conglomerates that own and operate over 75% of the mass media messages you see today?
Table 1: World’s Largest Media Companies • World’s Largest Media companies • (total revenue in 2005) • Company Revenue (in Billions) • General Electric $157.2* • Time Warner $43.7 • Walt Disney Co. $31.9 • News Corporation $23.9 • Bertelsmann $22.2 • CBS $14.5 • Viacom $9.8 • * 14.7 USbillion revenue from media ventures Source: FreePress Ownership Chart: http://www.freepress.net/resources/ownership
1. Merge & Acquire • 1996 Congress passes Telecommunications Act. • FCC continues to ease ownership regulations.
Synergy Definition: refers to the dynamic in which components of a company work together to produce benefits that would be impossible for a single, separately operated unit of the company
Branding If a brand is associated with a quality or image that a consumer likes, the consumer tends to choose the branded version of a traditional product or to try a new product from the same brand
Branding • Spin offs: ESPN2, ESPN News, ESPN Classic • Publication: ESPN, the magazine • Web site: espn.com • Retail outlet: ESPN, the Store • Sport-themed restaurant: The ESPN Zone Owned by…
Growth/Expansion Globally • Domestic markets are saturated with media products, so companies see international growth as key • Media conglomerates are in effective positions to compete with – and dominate – local media in other countries • By distributing existing media products to other countries, media companies can add revenue at little cost
Globalization One product, that is adapted to be viewed in the following countries: …
Globalization India, Sri Lanka, Bangladesh, Nepal, Pakistan, Japan, Brunei, South Korea, Philippines, Singapore, Taiwan, Thailand, Indonesia, Malaysia, Vietnam, Hong Kong, Papa New Guinea, Australia, New Zealand, Brazil, UK, Ireland, Austria, Germany, Switzerland, Belgium, France, Greece, Israel, Romania, 30 territories including: Russia, Middle East, Egypt, Faroe Islands, Liechtenstein, Malta, Moldova. And…Sweden, Denmark, Norway, Finland, Italy, Bolivia, Caribbean, Central America, Colombia, Ecuador, Mexico, United States (select Hispanic markets) Venezuela, Argentina, Chile, Paraguay, Peru, Uruguay, Russia, many countries in Africa…and on and on and on: totaling MTV being tailored for viewing in: 164 Countries! Cultural imperialism