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(Excerpts from Oct 9 Presentation) Unified Communications Research

Dive into the research findings presented by Dan Corcoran on Oct. 9, 2001, focusing on UC service attributes, consumer preferences, and market potential. Gain insights into methodology, results, and objectives for a detailed understanding.

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(Excerpts from Oct 9 Presentation) Unified Communications Research

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  1. (Excerpts from Oct 9 Presentation)Unified Communications Research Presented by: Dan Corcoran Chairperson For the Unified Communications Committee October 9, 2001

  2. Agenda • Objectives • Methodology • Results • Roundtable Discussion

  3. Objectives • Committee chose Consumer as first research effort • Objectives from UC Meetings: • Determine which attributes of UC services consumers deem most important/valued. Test email change if possible. • Using current technical profiles determine who might be early adopters of UC services. Look at frequency of use of different technologies if possible • Determine willingness to pay. • Determine where one might buy this service. • Determine potential addressable market based upon responses

  4. Methodology • Issues list developed in 2nd quarter by UC Committee. • From Issues list and input of members developed survey questionnaire. • Limitations on length required tradeoffs (about 18 questions is tolerance of consumer market to complete) • Survey presented via web to general consumer market attempting to get 1000 responses from across USA. • Data based upon 1006 responses.

  5. Methodology • Survey restricted to 61% of households using Internet. • Concepts were randomly rotated to remove bias.

  6. Technology Use in Household 39.3% of Voicemail Users have an Answering Machine

  7. Concept Interest Manage Messages from PC

  8. Overall Interest Email over any Phone

  9. Technology Segments Manage from PC Top Two Boxes Only

  10. Retrieving Email over the Phone

  11. Retrieve Email over Phone

  12. (Excerpt)Unified Communications Research Summary Presented by: Michael Chung For the Unified Communications Committee October 9, 2001

  13. UC Service Attributes Notification UM Phone Email ICM Telecommuters 1/62% 1/58% 1/35% 2/55% WAH 2/56% 2/47% 2/32% 3/51% Home Business 3/48% 3/39% 3/31% 4/52% No Work at Home 4/41% 4/37% 4/29% 1/55% Ranking within Service Concept/Percentage

  14. Invitation for Speakers • TMIA Annual Meeting • Seeking International Service Provider Speakers • Tucson, Arizona • February 25 & 26 2002 (Followed by Messaging 2002 Seminar 27, 28, & 29th) • Contact Tom Harper, TMIA Executive Director & Vice President of Research First • tom@researchfirst.com

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