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YOUR LOGO. YOUR TAG LINE. BRAND AMBASSADORS SUBTITLE. PRESENTER: (NAME). (DATE). YOUR LOGO. YOUR TAG LINE. Learning Objectives:. OUR ORGANIZATION. Understanding our History Our founders and leaders past and present Major contributions/achievements Succession plans

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brand ambassadors subtitle

YOUR LOGO

YOUR TAG LINE

BRAND AMBASSADORSSUBTITLE

PRESENTER: (NAME)

(DATE)

slide2

YOUR LOGO

YOUR TAG LINE

  • Learning Objectives:
slide3

OUR ORGANIZATION

  • Understanding our History
    • Our founders and leaders past and present
      • Major contributions/achievements
      • Succession plans
    • What are our values?
      • What do we stand for? What is at the essence of our brand?

LOGO

slide4

OUR ORGANIZATION

  • What are our goals?
    • What problems are we attempting to solve?
    • What is our value proposition?

LOGO

slide5

OUR ORGANIZATION

  • Organizational structure
    • What business are we in?
    • What is our business model? How do we generate revenue?
    • What are our key metrics? How do we measure our performance?

LOGO

slide6

OUR ORGANIZATION

  • Product/service history and advancements
    • Product/service booklets, specification sheets, etc.
    • Annual reports, features, websites, announcements, and press releases

LOGO

slide7

OUR ORGANIZATION

  • Our locations (headquarters, service centers, research and development and any manufacturing facilities)
    • Do we operate locally, regionally, nationally or globally?
    • What was the rationale for site selection?
  • Historical milestones

LOGO

slide8

Understanding our Customers

  • What are our customer’s problems? What type and how many ‘pain points’ do they have?
  • What is our customer demographic and persona?
  • How do we reach our customers?
  • How do our products/services solve our customer’s problems?

LOGO

slide9

Understanding our Customers

  • What are our customer’s stories?
  • How have we impacted our customers?
  • How successful are we at solving our customer’s problems?

LOGO

slide10

Understanding our sWOT

  • Strengths
  • Weaknesses
  • Opportunities
  • Threats

LOGO

slide11

Understanding our GOALS

  • What are our strategies, goals, objectives, and tactics?
  • What are our product/service and sales goals and future plans?
  • How do we measure, correct, and reward performance?

LOGO

slide12

Understanding our PRODUCTS/SERVICES

  • Products – key features, upgrades, customer benefits, future plans, differentiators
  • Services – key features, customer benefits, future plans, differentiators and availability including locations and hours

LOGO

slide13

Understanding our PRODUCTS/SERVICES

  • Credentials of providers and the scope of their expertise
  • Our value chain
  • Do we source and operate sustainably?
  • Do we have partners?
    • Strategic
    • Co-branding
    • Other alliances

LOGO

slide14

Understanding our PRODUCTS/SERVICES

  • What stories do we share about our products/services?
  • What channels do we use to share our stories? In person, video, online, social media, etc.

LOGO

slide15

Understanding our COMPETITORS

  • Who are our main competitors?
  • What products/services do they provide?
  • How do they compete? Product features? Service? Quality? Price? Product sourcing? Other? What combination of factors?
  • What stages are the organizations in? Growth, Mature, etc.?

LOGO

slide16

Understanding MARKET DYNAMICS/PESTEL

  • Political
  • Economic
  • Social
  • Environmental
  • Legislative

LOGO

slide17

Understanding MARKET DYNAMICS/PESTEL

  • What market dynamics have had the greatest impact on our organization to date?
  • What are market dynamics are currently having the greatest impact on our organization?
  • What are the market drivers with the most likelihood and greatest potential impact to affect our business?

LOGO

slide18

Understanding OUR STORIES

  • What are the connections between our stories, both past and present that we can use to engage with current and future customers?
  • What tools are available to help us understand, retain, and share our stories? Intranet, e-files, videos, round tables, refresher training, etc.

LOGO

slide19

Understanding OUR STORIES

  • What are the key messages/talking points that can help us engage and connect with customers?

LOGO

slide20

YOUR LOGO

YOUR TAG LINE

Questions