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1. WHATWEDO WHOWEARE CASESTUDY RESOURCES LIFE@CUNEIFORM CONTACTUS RECENTPOsT ProjectManagementOffice:Critical toSuccessfulProjectCompletion. APracticalGuidetoBuildingaBrand Strategy. ParasPandyaAugust7,2023 ThingsMarketerscandoFasterwith GenerativeAI. Contact With the rise of intelligent marketing technologies and the incorporation of “Generative AI” like ChatGPThas driven the importance of artificial intelligence in marketing and is expanding as the world digitizes. With the help of such advanced resources, marketing departments can do even moreofwhattheyexcelat. While using AI in marketing is still a new idea, it has already proven to be a very useful tool for marketers. Inthis blog, we will look at how businesses areusing AIto enhance their marketing effortsandincrease profit. TableofContents AIMarketingataGlance: WhatdoesGenAImeanfor… AIMarketingusecases: HowcanMarketersuseGen… BenefitsofGenerativeAIin… HowwillAIchangethewayt… BestpracticesofusingGene… TopBrandsusingGenerativ… FutureofAIinMarketing: AIMarketingataGlance: It’sastrategyfor enhancingthecustomerexperiencethroughthe applicationof marketing technologies.Artificial intelligence (AI)in marketing is achieved through big data analytics and other procedures tolearn moreabout your targetaudience. AItakestheuncertaintyout of interacting with customers, whether through email marketingor giving customer care. Infact, studies have shown that advertising with AI increases the return on investment. On a larger scale, however,itcanreplace humans inpreviously manualtasks. Most common applications of generative AI nowadays are in the fields of content creation, pay- per-clickadvertising,andsitedesign. SubscribeToGetLatestUpdates Email WhatdoesGenAImeanforMarketingandSales? The rise of Generation AI has the potential to affect three areas of marketing and sales: customer experience(CX),growth,andproductivity. InCX, hyper-personalizedcontentandproducts,for example,mightbebasedon individual consumer behavior, personas, and purchase history. Growth may be expedited by employing AI to kickstart top-line performance and providing sales teams with the necessary analytics and customer insightstocapture demand. Furthermore, AI can improve sales effectiveness and performance by offloading and automating many routine sales processes, freeing up capacity to spend more time with current and prospective customers. Personalization is essential in all of these acts. AI, in conjunction with company-specific data and context,hasprovided customerinsightsatthemostgranularlevel, allowingB2Cbusiness personalizationviatargetedmarketingandsalesofferings. Subscribe AIMarketingusecases:

2. WHATWEDO WHOWEARE CASESTUDY RESOURCES LIFE@CUNEIFORMCONTACTUS Data Analysis: It is the process of gathering and sorting through a lot of marketing data from differentcampaignsandprograms that wouldhavetobe doneby handotherwise. NaturalLanguageProcessing(NLP):Itistheprocess of makinghuman-likelanguagefor contentcreation,customerservice bots,personalizingexperiences,andmore. Media Buying:Itis the process of figuring out which ads and media placements will help a business reach its targetgroup and get thebest return on investment(ROI)from itsmarketing plan. Automated Decision-Making: AI marketing tools help a business decide which marketing or businessgrowthplantouse basedondatafromthepast orfromoutside sources. ContentGeneration: Itistheprocess of writing shortand long pieces of content for a marketingplan,such as videocaptions,emailsubjectlines,webcopy,blogs,andmore. Real-Time Personalization: Itis when a customer’s experience with a marketing asset like a website, social post, or email is changed to fit the customer’s past tastes to get them to do somethinglikeclickalink,signupforsomething,orbuy something. HowcanMarketersuseGenerativeAI? As marketers you already have the data that you need for creating value. Below arethe three ways ofusingGenerativeAIinmarketing: Use ofAI&SmartSegmentationtoIdentifytheTargetgroup Segmenting your target audience is a crucial step in every marketing campaign. It’stough to win overtheconsumerifyouhavenoideawhoit is you’retryingtopersuade. With theuseof AIand predictiveanalytics, companies can now targetonlytheir mostlikely customers. This results in a quicker and more precise procedure. It can also be used to find other groups within this population that have similar traits. Generative AI can help businesses engage with customersonamorepersonallevelbyallowingthemtocustomize theirpitchestoeachbuyer. Below aresomeways touseAIformoreaccurate customersegmentation: Giveabriefdescriptionofwhoandwhat makesupyourprimary intendedaudience. Make use of AI for in-depth research and to discover previously unknown categories of people. Usethesesub-segments astargetaudiencesfortailoredcommunications. Use AItoestablish Relationshipswith Customersontheirterms Anexcellentstartingpointis acarefulsegmentationofyourtarget demographic.Ontheotherhand, as a marketer, you need to make sure you’re sending out the proper messages and executing them viathemosteffectivedistributionchannelsandatthemost opportunemoments. Finally, bycomparing the total number of messages delivered to the clients with the number of active clients, you mayget a picture of how your target audience prefers to interact with your communications. UseAItoprovideeachSegmentofaTarget groupwithContenttailoredtoits needs Aher you’ve figured out who you want to reach and how to get in front of them, you can start working on some interesting content. In the past, you might makeuse of material that featured unique discounts or other creative twists based on your individual characteristics. Utilizing dynamic content istheterm for this strategy.The method isstraightforward and only necessitates the addition of dynamic fields to the website, mobile app, or electronic brochure. Aher that, AI will put in theappropriatebidsbasedonthe demographicsofthetargetaudience. Contact

3. Here’showtoutilizeGenerativeAItogaugehowmuchtailoredinformationtodeliver:Here’showtoutilizeGenerativeAItogaugehowmuchtailoredinformationtodeliver: Developavarietyof deals aimedatvarioussubsetsofyourintendedcustomers. Youcantargetspecificdemographicswithyouroffersbyusinga combinationoftagsandother WHATWEDOWHOWEARE CASESTUDY RESOURCES LIFE@CUNEIFORMCONTACTUS metadata. Integratedynamicfieldstiedtotagsandmetadataintoyourtext. Makeuseof machinelearning andautomatic recommendationenginespowered byartificial intelligence. BenefitsofGenerativeAIinMarketing: The significance of Generative AI to the enterprise, with its potential to revolutionize the sector in everyrespect, cannot be overstated. Such innovations will greatlyincrease output, open new avenues of creativity, and facilitate the solution of difficult challenges. Eventually, generative AI will radically alter the ways in which data is accessed, content is produced, customer requirements are met,andenterprises aremanaged. Contact BenefitsinDetail: Increased Efficiency: Generative AIcan be used toautomatejobs thatwould normallyhave to be done by hand. This makes them more efficient. This can help businesses save time and money, as well as improve efficiency. So, it can be used to quickly and correctly make images andvideosthat canbe usedinmarketingcampaignsorotherprojects. Quality Improvement: AI can help makethe material better. Itcan be used to makehigh- quality pictures and movies that look better than ones made by hand. Itcan also be used to maketext that isbetterandmoreaccuratethantextmadebypeople. Faster Results: Businesses can get results faster with generative AI than with manual work. It can make pictures and movies much faster than a human could. This can help businesses to completetheirdutiesmuchmorequickly. Cost-Savings: By automating jobs, businesses can savemoneybycutting down on the number of people they need to pay. It can also help businesses save money on costs related to makingmaterial,likeimagesandvideos. Improved Decision Making: By using Generative AI, companies can now generate data that can be used to make better decisions e.g., it can be used to generate data that can be used to makedecisionsaboutmarketingcampaignsorproductdevelopment. Increased Creativity: Businesses can come up with new ideas and concepts that theycan usetomakenewgoodsorservices. ImprovedCustomerExperience:Customerswillhaveabetterexperiencebecause businessescan makecontent thatis moreaccurateanduseful tothem.Thiscan help companiesmakethingsbetterfortheircustomersand makethemhappier. HowwillAIchangethewaythatInternetMarketing works? AIinCustomerRelationshipManagement(CRM):Digital marketerscan utilizeAI-driven applications totailor their interactions withcustomers and providea better user experience through discounts and other incentives towin back disloyal customers. Additionally, AI-driven CRM employs predictiveanalysistogleanprofound insightsabout customer behavior and preferencesfromawiderangeofdata. Generative AIinSEO: Marketers can benefit from AI-powered SEO by enhancing keyword research,contentcreation,linkbuilding,andwebsiteanalysis.GenerativeAIforSEOexamines

4. massiveamountsofdatatofindrelevantkeywords.Andimplementthemtobetteryoursite’smassiveamountsofdatatofindrelevantkeywords.Andimplementthemtobetteryoursite’s positionintheSERP(SearchEngine ResultsPage). AIinSocialMediaMarketing(SMM):Socialmediaposts,hashtags, andvisualsareall examples of thekindof contentthatcanbegeneratedbyGenerativeAI-enabledtoolsused bymarketers. WHATWEDO WHOWEARE CASESTUDY RESOURCES LIFE@CUNEIFORMCONTACTUS The effectiveness of an SMM strategy may be tracked and monitored with the help of these AI- driven solutions. Social media platforms can also use Generative AI to tailor their content to each individualuserdependingontheirdemographics,location,andothercharacteristics. AIinContentMarketing:As consumers become moreaccustomed toand interested in content-based advertisements, content marketing has emerged as a powerful form of advertising. Generative AI aids content marketers in determining what their current and potential clientele are interested in reading. Itcan be used to writeand edit text. ChatGPT and BARD, both cutting- edgeAIapplications,haverecentlygained widespreadnotice for their capacitytoprovide conversationalrepliestovirtuallyanytopic. BestpracticesofusingGenerativeAIinMarketing: l. Use High-Quality Data: AI that works well depends on good data. This means making sure that the data used to teach the AI is not only a lot, but also correct, useful, and not biased. It is uptothemarketertoget,handle,andkeepthisinformationuptodate. Continually Review and Refine: AIis not a tool that you can set and forget. Marketers should always look over and improve the results of AI. This means checking the material for correctness,appropriateness,andrelevance,andmakingchangesas required. Update AI Models regularly: Consumer behavior and market trends change all the time, so the marketing environment is always changing. So, AImodels should be changed ohen to keepupwiththesechangesandkeeptheAIworkingwell. Consider the Ethical Implications: Marketers should always think about the ethical aspects of using AI, like keeping data private and being open about how it is used. This means being clear with customers about how their data is being used and making sure that all marketing practicesthat are basedonAIfollowalllawsandrules. Collaborate: The goal should be to makeit easier for AI and human salespeople to work together. This means being aware of the strengths and weaknesses of both and using them in a way thatgets themost out of them. AIcan handledata analysisand (some)content creation, whilehumanscan providecreative thought, emotional intelligence, and ethical oversight. TopBrandsusingGenerativeAIforMarketing: Amazon Amazon uses AI to drive dynamic pricing, lowering prices to increase sales when necessary and raisingpriceswhendemandisgreat.Thesystem automatically optimizessalesandrevenue. Amazon has built checkout-free physical stores with AI-powered sensors and cameras in Seattle, Chicago, and San Francisco, demonstrating its continued leadership in the use of technology. This technology can detect which things a consumer has selected and will immediately charge them as theyexitthestoreviatheAmazonGoapp. Starbucks Starbucks has improved its incentive program and customization with theuseof AIand big data, and the company has delivered. The brand has benefited by interacting with a wide target audience in order to offer them targeted marketing materials, such as in-store recommendations and specials meant to increase customer spending. Customers can, however, utilize the company’s AI-powered appforvirtualbaristaservicetoplaceordersbyvoicecommand. Nike Nike has always been on the cutting edge of technology. Recently, Nike put out a new program that lets people design their own shoes right in the shop. This is a great way to boost sales, and it also collects a lot of useful information that machine learning algorithms can use to design new products and send personalized suggestions and marketing messages. Thus, all thanks to AI for boosting up the sales. The company recently bought the body scanning company Invertex. AI has driven Nike’s capabilities andwiththe helpof thisthebrandcreatesthemost compellingconsumerexperienceeverytime. BMW Several businesses are alreadyemploying AIto power self-driving cars, but BMW is genuinely embracing thetechnologyand incorporating itintoitsmanufacturing processes and broader marketingstrategy. Big Data is used by BMW to power its design and engineering operations, as well as sales and customerservice.Thecompanyhaspreviouslyproduced anAI-enhancedracingcarthateducates Contact

5. its drivertoautomaticallychange systems andthe cabinexperiencetosuiteveryone. FutureofAIinMarketing: WHATWEDO WHOWEARE CASESTUDY RESOURCES LIFE@CUNEIFORM CONTACTUS As we’ve seen, Generative AI is becoming an important part of CRM, SMM, SEO, and content marketing, as well as improving thefutureofmarketing. Now you know a few things about how AI will be used in marketing in the future. There’s no doubt that this technology has a bright future, butwe won’treallyknowhow it willchangetheworlduntilitbecomesmorepopular. Generative AI is being used right now to improve almost every aspect of business. Ithelps with marketing in a lot of ways, like getting to know people better and figuring out how well a campaign hasperformed. The marketing industry as a whole stands to benefit greatly from Generative AI, as it will allow companiestoprovide clientswithmore tailoredand excitinginteractions.Morenoveland consequential applications of technology arelikelyto appear in the years ahead as it develops further. Businesses can also benefit from using AI to create better, more specific marketing. Make AI the backboneofyouragency’s marketingapproachto boostsalesandcutcosts. Hence, Generative AIhas the potential to improve long-term viability, scalability, and worldwide tendencies. Itwill affect urban areas, public policy, and political dynamics. Ithas the potential to makethingsbetterall-aroundifappliedproperly. If you’re looking for a private and personalized encounter with Generative AI, Cuneiform Consulting Pvt. Ltd. is here to help. Newer tools and industry standards in a variety of fields are at your disposal. WeprovideourclientswithgenerativeAIsothattheirbusinessprocessesmaybeeasily transformed, managed, and improved with top-notch AI sohware. Cuneiform’s AI-driven solutions aim for exceptional growth in the digitizing market, which means bigger prospects and higher results forthecompany. Contact IFYOULIkETHEPOsT,DOsHARE! Facebook Twitter LinkedIn Email Company WhatWeDo Address C–102,D–101,S.G.Business Hub,OffGotaFlyover,S.G. Highway,Vasantnagar,Ognaj, Ahmedabad,Gujarat–380060 Whoweare Casestudy Insights WhitePapers FAQ’s PrivacyPolicy Terms&Conditions Explore Engineer Expand Embrace ReachusMonday– Fridayfrom9:30amto6:30 pm Email:inquiry@thecuneiform.com HR:+918320806209 Sales:+919819383948 USA:+1(512)607-6820 Connect Copyright@2023CuneiformConsultingPrivateLimited|AllRightsReserved