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STRENGTHS (Team Leader: S. Tucker)

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STRENGTHS (Team Leader: S. Tucker). Small territory = easy to build network Smaller size business = easy to reach business owner Loyalty Family oriented Advertising dollars – have more impact Centrally located – easy to reach more densely populated counties & Manhattan

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strengths team leader s tucker
STRENGTHS(Team Leader: S. Tucker)
  • Small territory = easy to build network
  • Smaller size business = easy to reach business owner
  • Loyalty
  • Family oriented
  • Advertising dollars – have more impact
  • Centrally located – easy to reach more densely populated counties & Manhattan
  • Get to know your competitors’ expertise and can build symbiotic relationships
  • High median income
weaknesses team leader e silverman
WEAKNESSES(Team Leader: E. Silverman)
  • High elderly population
  • Pockets of ethnic groups who do business amongst themselves
  • Small businesses – not much money to spend
  • Transportation in and out of county limited
  • Although medium income very high most people who live here don’t do business here
opportunities team leader p delisser
OPPORTUNITIES(Team Leader: P. DeLisser)
  • Networking
  • Ethnic groups – diversity of people creating niches to develop business
  • RBA as a resource – events – many opportunities that other similar associations don’t provide
  • Quality of life –easier to attract employees – low overhead
  • Location – close to a large market
  • Economically cost effective
threats team leader kurt griffith
THREATS(Team Leader: Kurt Griffith)
  • Awareness – county gov’t not proactive in attracting business
  • Local competitors – Bergen/Orange/Westchester very dynamic
  • Serious transportation issues
  • Cost of living while good is deteriorating
  • Workplace housing – people who work here can’t afford to live here
  • Younger people leaving county and Drain of Talent - many working in NYC
  • Residential development has been on the high end as compared to the working community
  • Tax structure hurting us
  • Perception that Rockland is non-existent - insular
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