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Breaking the Mold - Creativity

Breaking the Mold - Creativity. CREATIVITY , in an organizational setting, involves activities, processes, products, thoughts, solutions, etc. that: are new or unique have utility or value. New and Unique.

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Breaking the Mold - Creativity

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  1. Breaking the Mold -Creativity • CREATIVITY, in an organizational setting, involves activities, processes, products, thoughts, solutions, etc. that: • are new or unique • have utility or value

  2. New and Unique • A process of taking knowledge and experience (existing and new) and seeing them in a different light • Gigantic breakthroughs • Incremental discoveries

  3. Utility or Value • Seeing ideas to conclusion • Invention and innovation • Roles for success

  4. Becoming More Creative:Common Threads • Discovery consists of looking at the same thing as everyone else and thinking something different -- Albert Szent-Gyorgyi • Discoveries are often made by not following the instructions, by going off the main road, by trying the untried. -- Frank Tyger

  5. Becoming More Creative:Common Threads • Creativity involves discovery • Creative environments are more fun • You must recognize and break barriers • Creative individuals CAN be made • Like any skill, you must “Use it or lose it” • Both revolution and evolution are good • Success requires “stretching”

  6. To Be Creative, Avoid the Failure To: • Ask questions • Record ideas • Revisit ideas • Express ideas • Think in new ways • Wish for more • Try being creative • Keep trying • Tolerate creative behavior

  7. Managerial and Organizational Considerations Remove the Negatives • “Guillotining” and open disapproval • Barriers and roadblocks • Our place is different • I don’t see the connection • We tried that back in 1957--didn’t work!! • Where’d you dig that one up?!! • That will take two years to test • It’s against company policy • Engineering won’t approve it ..........AND ON, AND ON!

  8. Managerial and Organizational Considerations Promote the Positives • Management commitment - act creative • “Ready-fire-aim” climate and atmosphere • Trust and open communication • Rewards for creativity

  9. Becoming More Creative:Habits • See humor/irony • Write it down/draw it out • Manipulate • Adapt • Imagine • Reverse • Connect • Eliminate • Parody • Incubate

  10. Becoming More Creative:Tools • Brainstorming/Brainwriting • Bug List • Free Association • Attribute Listing/Attribute Association • Creative Leap • Boundary Examination • Fresh Faces • PDPC • Bright Ideas Notebook • Ticket of Admission/Idea Lottery • Picture/Word Association

  11. Becoming More Creative:Tools • Growth Matrix • Force Field Analysis • Goal/Wish • Interrogatories(5Ws/H) • Problem Reversal • Wildest Ideas • Change “Yes, But…to Yes, And” • Wishful Thinking • Mind Mapping • Customer’s Worst Nightmare • What If?

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