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Bridging the gap - Engaging with the new generations at work

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Bridging the gap - Engaging with the new generations at work

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  1. www.mccrindle.com.au Bridging the Gap: An Employers’ Guide to Engaging with the New Generations at Work Presented by Mark McCrindle www.markmccrindle.com

  2. 1. Changing Demographics

  3. Changing population

  4. Population growth Population spread Increasing geographical mobility Increasing vocational mobility Work-life shifts Changing demographics: 5 key impacts www.mccrindle.com.au

  5. Changing Workforce– 7 enduring issues • Ageing workforce: mid 40’s • Peak labour: 2011 • Leadership succession 1 in 3 by 2020 • Declining average tenure: 12 yrs to 4 yrs • Portfolio careers: 5 careers, 20 emp. • Entrepreneurial: 1 in 4 • Increased mobility: Local & global

  6. Builders Generation - aged 65+:

  7. Baby Boomers - aged 46-64:

  8. Generation X - aged 31 to 45

  9. Generation Y - aged 30 and under

  10. 2. Generations Defined

  11. A Snapshot of the New Generations: • Global, multicultural, entrepreneurial • The most educated, endowed generation ever. • Early adopters in a tech-saturated world. • Employment options in an ageing era. • Geographical mobility & portfolio careers • Upagers, living beyond their years.

  12. childhood adulthood adulthood teens adulthood adulthood teens adulthood

  13. 19th Century childhood adulthood adulthood teens teens adulthood

  14. 19th Century childhood adulthood adulthood 20th Century childhood teens adulthood adulthood teens adulthood

  15. 19th Century childhood adulthood adulthood 20th Century adulthood childhood teens adulthood 21st Century tweens teens kippers adulthood childhood

  16. Tradition Reputation Sit & Listen Long-term needs Content Authority

  17. Tradition Reputation Sit & Listen Long-term needs Content Authority Innovation

  18. Tradition Reputation Sit & Listen Long-term needs Content Authority Innovation Recommendation

  19. Tradition Reputation Sit & Listen Long-term needs Content Authority Innovation Recommendation Try & See

  20. Tradition Reputation Sit & Listen Long-term needs Content Authority Innovation Recommendation Try & See Short-term wants

  21. Tradition Reputation Sit & Listen Long-term needs Content Authority Innovation Recommendation Try & See Short-term wants Process

  22. Tradition Reputation Sit & Listen Long-term needs Content Authority Innovation Recommendation Try & See Short-term wants Process Authenticity

  23. 3. Attracting & Retaining Staff

  24. Top 5 (Gen Y) Attraction/Retention factors: Work/Life Balance (Flexibility) Workplace Culture (Community) Management Style (Accessibility) Job Content (Variety) Training (Employability) Source: McCrindle Research: New Generations at Work

  25. Funnel

  26. Fluid

  27. L Command & Control - 20th Century FINANCE OPERATIONS MARKETING

  28. Collaboration & Cooperation - 21st Century L L L L L L L L

  29. 4. Leading & Training Staff

  30. Effective Leadership – getting the mix right Positional Relational Transformational

  31. SEEKERS EMBRACERS HECKLERS AGREE-ERS www.mccrindle.com.au communication: cognitive-emotive engagement + EMOTIVE - - + COGNITIVE

  32. www.mccrindle.com.au Session summary: the 4 Rs: • Real • Relevant • Responsive • Relational

  33. www.mccrindle.com.au McCrindle Research Freecall: 1800 TRENDS (1800 873 637) www.mccrindle.com.au info@mccrindle.com.au

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