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Activity Report For Communications Technology Grade 10 Summative Activity : Logo and Personal Stationery Course Code

Activity Report For Communications Technology Grade 10 Summative Activity : Logo and Personal Stationery Course Code: CONT403 Developed by: Frank Nardi. Time : 7 hours Description

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Activity Report For Communications Technology Grade 10 Summative Activity : Logo and Personal Stationery Course Code

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  1. Activity Report For Communications Technology Grade 10 SummativeActivity: Logo and PersonalStationery Course Code: CONT403 Developed by: Frank Nardi

  2. Time: 7 hours Description • Students will use the principles of design and typographical principles to produce personal stationery products. They learn to prepare art for print production using hand and computer graphic techniques using Adobe Illustrator.

  3. Unit Overview Chart

  4. Specific Expectations • A1.3 demonstrate an understanding of production processes and workflows (e.g., subject/location selection, lighting set-up, shooting, digital imaging, and digital editing in audio/video and photography; layout, pre-press, presswork, and binding in publishing; site design, page layout, content development, and testing in web design); • A1.5 identify different types of communications software used to create communications technology products and services (e.g., software for photo, audio, and video editing, animation, page layout, web page creation, and computer graphics) and describe how they are used. • A2.1 demonstrate an understanding of communications technology terms, and use them correctly in oral and written communication (e.g., composition, contrast, scene, typography, layout, storyboard, clip, fade, dissolve, levels, layers, SFX, filters, timeline, site map, navigation); • D1.2 apply safe work practices when performing communications technology tasks (e.g., use ergonomically designed equipment, keep work area tidy, avoid eye strain, use moderate volume levels).

  5. Step 1: Alphabet Game

  6. Step 2: Introduce Logo’s with powerpointpresentation

  7. Graphic Design Logos

  8. Graphic Design - Logos • One important area of graphic design is Logo Design - the art of visual identity .

  9. Graphic Design - Logos What is a logo • A logo is a sign, symbol, trademark or badge which conveys the identity or ownership of a product, company, campaign or concept in as memorable a way as possible.

  10. Graphic Design - Logos How are logos used • A logo can be used in many different forms, sizes and contexts. • For example, the logo for a hotel could be printed on a letterhead or menu, embroidered onto a napkin or jacket, embossed on metal cutlery or illuminated as a huge neon sign on the side of the building.

  11. Graphic Design - Logos What are the basic qualities of a logo • A logo should be simple so that it retains its clarity of design in different contexts. • If it is too complicated, its details may be lost when it is reduced in scale. • Also, a simple logo design is faster to read, easier to remember and consequently more instantly identifiable.

  12. Graphic Design - Logos What is the main function of a logo? • A logo should convey an immediate and memorable identity and must connect with its target audience in a positive manner.

  13. Graphic Design - Logos • Over the last century, our lifestyles gradually became more complex. • Conversely, the design of logos became simpler for ease and speed of recognition in a faster world.

  14. Graphic Design - Logos • The evolution of the Shell Logo throughout the 20th century clearly demonstrates this effect.

  15. Graphic Design - Logos • Three types of logos Iconic/Symbolic Icons and symbols are compelling yet uncomplicated images that are symbolic of a particular company or product.

  16. Graphic Design - Logos • Three types of logos Logotype/Wordmark Logos are created using various types of fonts. Type fonts come in thousands of possible variations, shapes, sizes, and styles, each conveying a slightly different impression upon your intended audience.

  17. Graphic Design - Logos • Three types of logos Combination Marks Combination Marks are graphics with both text and a symbol/icon that signifies the brand image that you wish to project for your company or organization.

  18. Graphic Design - Logos • Three types of logos _________________ _________________

  19. Step 3: Show students examples of Logo’s with personal stationery products.

  20. Step 4: Review the assignment with students with activity handout.

  21. Logo Assignment For Communications Technology Steps to take…..

  22. Logo Assignment What is the Challenge? • What is the product? • Who uses the product – target group?

  23. Logo Assignment Decide on the Design • Size, material, 2D or 3D • What design programs can you use?

  24. Logo Assignment Brainstorm Ideas • Record a list of all your groups ideas with respect to design and creation of the logo • You may want to create a chart for all your potential solutions

  25. Logo Assignment Choose the best solution • Which idea is most effective in meeting the objective? • Which idea is doable?

  26. Logo Assignment Create different versions of your logo

  27. Logo Assignment Survey students • Which logo is most appealing? • Based on feedback repeat the design process to modify your logo

  28. Logo Assignment Write a reflection describing how your group decided on the final logo.

  29. Assessment & Evaluation

  30. Introduction to Illustrator Activity Rubric

  31. Logo Activity Rubric

  32. Accommodations • Use design templates found in most computer graphics programs • Working in groups • Layout stages may be omitted or expanded

  33. My Example

  34. Final Product

  35. Final Thoughts…….

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