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Strategic Planning Karen McIsaac (kmcisaac@projectmgrs)

Strategic Planning Karen McIsaac (kmcisaac@projectmgrs.com) Christine Loeffler (csl@sinclairloeffler.com) . I dream of a business where. Objectives for Today... Introductions About Strategic Planning The 6 Step Plan Maximizing Today’s Session. 18. What is Strategic Planning?. 4.

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Strategic Planning Karen McIsaac (kmcisaac@projectmgrs)

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  1. Strategic Planning Karen McIsaac (kmcisaac@projectmgrs.com) Christine Loeffler (csl@sinclairloeffler.com)

  2. I dream of a business where...

  3. Objectives for Today... • Introductions • About Strategic Planning • The 6 Step Plan • Maximizing Today’s Session 18

  4. What is Strategic Planning? 4

  5. Making sure that your daily actions are aligned to what matters most... Your Purpose, Your Vision, & Your Big Goals 4

  6. Our Six Step Plan for Success 5

  7. 1 What & Why? step 6

  8. 2 Identify YourS.W.O.T step 7

  9. 3 The BIGStuff. Identify Your Biggest Issue/Gap step

  10. 4 The BIGStuff. Clarify your Primary Goals step 9

  11. 5 Build an Action Plan step

  12. 6 Check In...How am I doing? step 11

  13. 1 Case Study: The Boxwood Farm Where are we headed?

  14. 1 My Dream is.....(What) Because I want to....(Why) 13

  15. strengths weaknesses opportunities threats 2 • Partnering with Referrals • Product Extensions • Web Sales • Street Sales • Economic Env. • Under-pricing • Natural Disaster • Contacts • Personality • Plant Quality • Variety of Exp. • Cash in Bank • No Website • No Mktg Plan • Limited Product • Perception • No defined Audience SWOT Review 14

  16. 3 Case Study: The Boxwood Farm My Biggest Issues are...

  17. 3 Case Study: The Boxwood Farm If I could resolve this, most everything else would take care of itself... Great Marketing

  18. Primary Goals/Closing the Gap To Primary Goals From By 4 • Marketing Strategy • 2. Expand Products • 3. Brand Identity Unknown Only Plants Boring Best wholesaler SE Signature Wreaths Oprah’s Fav Thing 3/1/09 6/1/09 6/1/10 16

  19. 5 Action Planning: Break it into Doable Parts 16

  20. Checking In…Celebrate and Adapt Checking In Tips… 6 1. Hold periodic progress meetings – even if with yourself – ensure you have some measurement criteria – start with a “baseline” and measure from there 2. Review your plan periodically, economic, competitive or other conditions may warrant a change in your strategy – suggest a review at least annually 3. Plans represent actions, make sure there is action around your plan – remember a business plan is financial, a strategy is action focused – they should be integrated and one feed the other 18

  21. Now it’s Your Turn! 19

  22. Strategic Planning Karen McIsaac (kmcisaac@projectmgrs.com) Christine Loeffler (csl@sinclairloeffler.com) 18 18

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