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STRATEGIC PLANNING

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STRATEGIC PLANNING

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STRATEGIC PLANNING

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  1. STRATEGIC PLANNING YOUR LOGO COMPLETED BY: [ NAME ] DATE COMPLETED: [ DATE ] STRATEGIC PLANNING

  2. Executive Summary • Your Company • Product / Service Development • Marketing Plan • Market Research • Measurable Marketing Goals • Situational Analysis (SWOT) • Financial Plan • Overall Assessment & Review • Risk Factors (See SWOT) & Contingencies • Appendices STRATEGIC PLANNING| TABLE OF CONTENTS

  3. EXECUTIVE SUMMARY

  4. YOUR COMPANY

  5. PRODUCT / SERVICE DEVELOPMENT

  6. MARKETING PLAN

  7. MARKET RESEARCH

  8. MEASURABLE MARKETING GOALS

  9. SITUATIONAL ANALYSIS (SWOT)

  10. FINANCIAL PLAN

  11. OVERALL ASSESSMENT AND REVIEW

  12. RISK FACTORS (see SWOT) & CONTINGENCIES

  13. APPENDICES

  14. COMMENTS STRATEGIC PLAN | COMMENTS