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The Advertising Campaigns of the 1901/2 Tobacco War and Ogden’s of Liverpool PowerPoint Presentation
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The Advertising Campaigns of the 1901/2 Tobacco War and Ogden’s of Liverpool

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The Advertising Campaigns of the 1901/2 Tobacco War and Ogden’s of Liverpool - PowerPoint PPT Presentation

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The Advertising Campaigns of the 1901/2 Tobacco War and Ogden’s of Liverpool

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  1. The Advertising Campaigns of the 1901/2 Tobacco War and Ogden’s of Liverpool Howard Cox

  2. Significant outcomes of the Tobacco War included the formation of:- Imperial Tobacco Co (1901) British American Tobacco Co. (1902)

  3. Final legacy of Tobacco War was Ogden’s litigation

  4. The Ogden’s Archive Papers

  5. Heavily advertised in the press during late 1890s Guinea Gold Ogden’s leading brand selling at 10 for 3d

  6. Hand-rolled Egyptian Cigarettes popularised “modern” form of smoking

  7. James Duke’s American Tobacco Co developed a substantial export trade in the UK during the 1890s

  8. “The Great Tobacco Deal” Ogden’s sell-out to ATC in Sept 1901 “Harmony and Approval”

  9. Tabs were Ogden’s brand in the 5 for 1d segment

  10. Ogden’s Annual Cigarette Sales 1900-1903 Source: Ogden’s Daily Sales Ledger Ref: 380 OGD/5/5/2/1

  11. Imported American cigarettes competed in the 10 for 3d segment Sweet Caporal made significant inroads in the UK market at the expense of Guinea Gold

  12. Creation of BAT led the Ogden’s firm to be sold to Imperial But its export business became an important UK element of BAT