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Tobacco Advertising and Youth. The Problem. Kids are 3 times more sensitive than adults to tobacco advertising. . Cigarette companies spend over $15 billion a year to market their products. 85% of that total – $9.5 billion – directly impacts retail outlets.

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Presentation Transcript
the problem
The Problem

Kids are 3 times more sensitive than adults to tobacco advertising.

slide3
Cigarette companies spend over $15 billion a year to market their products.
  • 85% of that total – $9.5 billion – directly impacts retail outlets.
walk into any convenience store to see examples of tobacco advertising
Walk into any convenience store to see examples of tobacco advertising.

Industry shelvingwith tobacco logo

tobacco ad illuminated
Tobacco ad-illuminated:

Uses neon, back-lighting or other lighting to attract attention

product placement
Product placement:

Tobacco ads near candy

candy flavored cigarettes
Candy flavored cigarettes

Tobacco Products with images and flavors that might be appealing to youth

magazine advertising
Magazine advertising:

Some favorite youth magazines also contain tobacco ads

(i.e. Sport illustrated, Glamour, Rolling Stone)

slide13
These ads use

tricky techniques

to make the

products appealing.

Association:

Implies You can be like me

slide14

Bandwagon:

Implies that everybody is doing it

19

slide16
Sensory:

Uses images or

sounds appeal

to the senses

slide17
Humor:

Uses funny or

clever phrases

or characters

to make ad

memorable

slide18
Repetition:

Repeats same

images phrases or slogans over and over

what can you do
What can you do?

Find out how to reduce youth exposure to retail tobacco advertising in your community.

Go to:

www.storealert.org