Tobacco Advertising and Youth. The Problem. Kids are 3 times more sensitive than adults to tobacco advertising. . Cigarette companies spend over $15 billion a year to market their products. 85% of that total – $9.5 billion – directly impacts retail outlets.
Kids are 3 times more sensitive than adults to tobacco advertising.
Industry shelvingwith tobacco logo
Uses neon, back-lighting or other lighting to attract attention
Tobacco ads near candy
Tobacco Products with images and flavors that might be appealing to youth
Some favorite youth magazines also contain tobacco ads
(i.e. Sport illustrated, Glamour, Rolling Stone)
to make the
Implies You can be like me
Implies that everybody is doing it
Uses images or
to the senses
Uses funny or
to make ad
images phrases or slogans over and over
Find out how to reduce youth exposure to retail tobacco advertising in your community.