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Media Pack Q3 2013 PowerPoint Presentation
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Media Pack Q3 2013

Media Pack Q3 2013

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Media Pack Q3 2013

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  1. Media Pack Q3 2013

  2. MORE THAN JUST MUSIC WE ARE LIVERPOOL No.1 for local content & coverage Award winning News & Campaigns No.1 for Football - LiveEverton & Liverpool commentary Reflecting and reporting Liverpool’s £2 billion regeneration

  3. OUR FAMILY Transmission Area Liverpool, Merseyside & North Wales Core audience: 15-44 year olds Mix of adult contemporary music with all the latest news, entertainment, sport and travel for people in Merseyside. Core audience: Female 35+ year olds Playing the best ‘60s, ‘70s & more; news, traffic and travel,and local information Core audience: Male 35+ year olds Sport, news and debate with the greatest hits from the past 4 decades.

  4. Age 15-44 Married / living as married Working full time Buying / Bought own home Have children in the household aged 0-15

  5. Age 35+ Married / living as married Social Class C2DE Rent home Some with children 0-15 in the household / some with children left household

  6. Male 35+ Breakfast & Drive : 100% News & Sports Talk Daytime : News & the greatest hits from the last 40 years. Evenings : The greatest hits & Pete Price Phone-in from 10pm

  7. SPORTS COVERAGE Live Commentary from all Everton & Liverpool games 4 Merseyside Legends Ian St John John Aldridge Graeme Sharp Ian Snodin All live on Radio City 96.7 & City Talk 105.9

  8. OUR BREAKFAST SHOW Rossie & Co @ Breakfast are the No.1 Local Breakfast Show Getting the region up, ready and on the way to work & school Weekly reach of 239,000 adults aged 15+ per week

  9. OUR REACH Radio City / Magic 1548 City Talk Population – Adults 15+ Radio City & Magic 1548 = 1,850,000 City Talk = 1,607,000

  10. OUR REACH

  11. OUR REACH Weekly Reach 000s Source: RAJAR, Radio City TSA, 6 months PE Sep 13.

  12. RADIO CITY We reach more people than any other local radio station… …Including BBC Radio Merseyside Source: RAJAR, Radio City TSA, 6 Months PE Sep 13. * Does not cover the whole TSA& JICREG, data at 01/05/13

  13. v LOCAL COMPETITION Weekly Audience (000’s) Age and Gender Breakdown Source: RAJAR, Radio City TSA, 6 Months PE Sep 13. * Does not cover the whole TSA& JICREG, data at 01/05/13

  14. DIGITAL MEDIA Sept 2013 Visits : 114,303 Visitors : 92,649 Page Impressions : 206,932 Average Time on Site : 5min 31sec VIP Club Database : 64,713 64,709 Likes 52,463 Followers 103,016 Apps downloaded 15,939 Apps downloaded