Chapter 1 The Founding Fathers
Intent In this chapter, Schlosserattempts to convey that the success of the Fast Food industry owes itself largely to Americans’ desire to be more convenient and simplicity of drive through restaurants.
Evidence • “McDonalds Famous Hamburgers” fired all carhops and specialized workers, and created the assembly line to restaurants.
Evidence (cont.) • As a results of the assembly line style process in the McDonalds’ restaurants allowed food to be sold at a much cheaper price, with a much higher profit, for the following reasons: • Everyone did 1 job only; no skilled workers • Food was made much more quickly; less wages to the workers • More customers could be served in less time.
In the chapter, Schlosser is indeed effective in proving his point. He was: • Specific examples(Col. Sanders-homecooked meals in • Unbiased- while the tone was certainly negative, he was not one sided in his argument; he understood completely, in my chapter, as to the benefit of cheap, fast food.
Conclusion & Analysis • In the end, it is safe to say Schlosser definently intends this to tie into the theme of the harm of the fast food industry. He uses the desire of convienence to expose the underlying laziness of Americans, and the eventual harm it plays in feeding the appetite of money-hungry food chains.