Best Practices in Mobile Travel Programs Michael O’Connell Vice President-Business Development Sabre Travel Studios September 2011. GSA Federal Travel Regulation Public Meeting . The Big Picture-Feature and App Usage.
Google Earth is the #1 downloaded travel app, with just under one-half of worldwide travelers who own a smartphone downloading it.At least one-half of travelers express interest in using their mobile phone to access General Travel Features.Weather Forecasts, Viewing Hotels on a Map, and Airport Map/Terminal Guide are the features with the greatest interest.
Travelers now require more than just information from their smartphones
Understand the shift in control to travelers