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Best Practices in Mobile Travel Programs Michael O’Connell Vice President-Business Development Sabre Travel Studios September 2011. GSA Federal Travel Regulation Public Meeting . The Big Picture-Feature and App Usage.

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gsa federal travel regulation public meeting
Best Practices in Mobile Travel ProgramsMichael O’ConnellVice President-Business DevelopmentSabre Travel StudiosSeptember 2011GSA Federal Travel Regulation Public Meeting
the big picture feature and app usage
The Big Picture-Feature and App Usage

Google Earth is the #1 downloaded travel app, with just under one-half of worldwide travelers who own a smartphone downloading it.At least one-half of travelers express interest in using their mobile phone to access General Travel Features.Weather Forecasts, Viewing Hotels on a Map, and Airport Map/Terminal Guide are the features with the greatest interest.

the big picture traveler mobile usage profile
The Big Picture-Traveler Mobile Usage Profile
  • Eight in ten Worldwide travelers own a smartphone (83%)
    • Road Warriors (89%) and Casual Corporate (86%) travelers are more likely to own a smartphone than Leisure travelers (74%)
    • Among travelers who own smartphones, the iPhone and Blackberry operating systems lead over all other operating systems Usage of Android OS phones is growing rapidly but in terms of the travel market, skews towards leisure travelers
the big picture where is this going
The Big Picture-Where is this going?
  • High membership in social networking is reported (72% have an account with Facebook.com).
  • Travelers express interest in using social networking sites while traveling to read other people’s updates on their locations and to share photos, videos and stories about your trip.
  • Travelers feel social networking will allow for faster/easier information sharing and will help to stay connected while traveling.
  • One-third of worldwide travelers have accessed location based services.
the big picture feature and app usage1

The Big Picture-Feature and App Usage

  • Booking Airline Reservations, Seat Selection and Searching Airlines’ Schedules, Prices and Availability are the most-requested air-related features
  • Adding a hotel to an Existing Itineraryis the most desirable non-air searching/booking feature.
  • Flight Check-In and Using a Mobile Device as a Boarding Pass are identified as the most desirable check-in features. Baggage Tracker Information and Receiving Driving Directions are the two most-requested ground features

Travelers now require more than just information from their smartphones

the mobile travel marketplace today
The Mobile Travel Marketplace-Today
  • The principal U.S. mobile travel services for corporate travelers include:
    • Rearden Mobile Personal Assistant
    • (Rearden Commerce)
    • TripCase(Sabre)
    • TripIt(Concur)
    • Worldmate/Blackberry Travel
    • Consumer-focused mobile apps for itinerary management include Kayak, TripAdvisor and Expedia TripAssist
challenges in mobile for travel managers
Challenges in Mobile for Travel Managers
  • Booking out of policy
  • Sharing information via social media
  • Enterprise security restrictions
      • Downloading apps
      • Accessing 3rd party websites
      • Non-approved devices
  • Duty of care
  • ROI justification
  • Explosion of new apps, devices and content
best practices for travel managers

Understand the options available to you – one size may not fit all ……

Best Practices for Travel Managers

  • Become an advocate within your organization
      • IT/IS
      • Finance
      • Traveler community

Understand the shift in control to travelers

  • Use mobile services to reinforce policy and duty of care-related communication
best practices in mobile for travel managers
Best Practices in Mobile for Travel Managers
  • Control reservations, reacommodationand attachment via mandates
  • Identify metrics that are understandable across the enterprise
  • Choose and work with a (or a few) knowledgeable mobile provider partner
  • Ensure that supplier partners are in synch
  • Communicate policies early and often
  • Understand the dynamic nature of this marketplace
thank you for your time and attention
Thank you for your time and attention
  • Questions, Comments, Suggestions?
  • michael.oconnell@ tripcase.com