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Post Harvest Food Loss: Using Innovations in Technology, Marketing and Education to Reduce Losses. Chris Lee. Introduction. SunSuiVi – Who we are?. One of the leading manufacturers and marketers of rice in Chinese Taipei

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Presentation Transcript
slide1

Post Harvest

Food Loss:

Using Innovations in Technology, Marketing and Education to Reduce Losses

Chris Lee

slide2

Introduction

SunSuiVi – Who we are?

  • One of the leading manufacturers and marketers of rice in Chinese Taipei
  • A well regarded company with a reputation of providing customers with the freshest and safest rice in Chinese Taipei
  • An established and trusted brand in the markets of Food and Food Services, Food Industries, and Retail Sales.
slide3

Technology

technology

Comparison of Rice Production in Cambodia

and Chinese Taipei

Numbers to Consider:

40% vs 65%

slide4

Technology

Comparison of Rice Production in Cambodia

and Chinese Taipei

Optimize timing of the harvest

slide5

Technology

Comparison of Rice Production in Cambodia

and Chinese Taipei

Introduce a controlled dryingprocess

slide6

Technology

TECHNOLOGY

Comparison of Rice Production in Cambodia

and Chinese Taipei

Better storage methods

slide7

Post Manufacturing

Post-Manufacturing food loss prevention

Package size and packing methodology

Inventory management

A proprietary reprocessing technology

Reclamation of production by-products

Consumer continuing education

slide8

Marketing

Evolution of consumers’ shopping habits.

30 years ago

slide9

Marketing

1stsmall package retail size was introduced

20 years ago

slide10

Marketing

Adapting to consumers' evolving shopping habits

Today: Offering multiple package sizes.

30Kg

15Kg

9Kg

3Kg

slide11

Marketing

Vacuum packing and Nitrogen packing

slide12

Marketing

Vacuum packing and Nitrogen packing

slide13

Marketing

PREMIUM PACKAGES

  • Sunsuivi is committed to promoting vacuumed packed rice as a means of offering the freshest rice on the shelf.
  • Market growth over the past 2 years: 100%

<PIC of family, and large to smaller packages>

slide14

Management

Rice's biggest enemy: Insects!

  • Common problem for all agricultural products.
  • Eggs are long laid into the rice grain in the rice field.
  • After the milling process, when in final rice form, insects can hatch out when the temperature is right.
slide15

Management

Preventing Food Loss Through Inventory Management

slide16

Management

Preventing Food Loss Through Inventory Management

  • Store Shelf Inventory Monitoring:
    • Collect and monitor in-store inventory information using web-based tools.
  • Make to Order:
    • Minimize the inventory in the warehouse.
  • Constant Market Monitoring:
    • Applying appropriate promotions to slow moving products.
  • Sales Rep's Performance Management:
    • Set goals for district representatives to minimize product return frequencies
slide17

Technology

Proprietary Technology to Remove Infestation

  • Chinese Taipei's Council of Agriculture has found 27 kinds of insect infestation present in rice in Taiwan.
  • One type of insect can not be eliminated during the hard rubbing and squeezing of the rice milling process: “Rice Weevil”
  • Vacuum packs can only suppress the hatching and growth of pest eggs temporarily.
slide18

Technology

Proprietary Technology to Remove Infestation

  • Applying high-frequency disinfestation technique, using microwave treatment.
  • Effectively destroys pest eggs.
  • Has little effect on rice quality.
slide19

Technology

Proprietary Technology to Remove Contaminants

  • Has some limited impact to the quality/ structure of rice.
  • Apply methodology under limited circumstances.
  • Proven effective to prevent food loss!
slide20

Rice

By-Products

Eliminating Waste: Making Use of Rice By-Products

Rice Hull

  • Fertilizer and substrate
  • Animal feed (Fiber)
  • Energy source
slide21

Rice

By-Products

Eliminating Waste: Making Use of Rice By-Products

Rice Bran -- Stabilized

  • Rice bran usually becomes acidified and oxidized quickly after being removed from the rice.
  • Working together with the China Grain Products R&D Institute, we have successfully stabilized the bran without adding any chemical substances or by decreasing its nutritive value.
  • Now consumers can benefit from this valuable and nutritious natural product.
  • High in Dietary Fiber
  • High in Vitamin E、B
  • Great Source for GABA、IP6
slide22

Rice

By-Products

Eliminating Waste: Making Use of Rice By-Products

Broken Rice

  • Supplied to the industrial market, for making value-added food products.
  • Lower quality broken rice can be used as animal feed.
slide23

Education

SunSuiVi - Organic Farm

  • An effective way to educate consumers to be more aware of the value of food (thereby discouraging waste) is to offer a first hand experience in rice farming!
  • In 2004, Organic Farm Land was constructed to promote organic rice growing, and raise the level of environmental consciousness.
  • Here, kids get to experience the process of rice farming!
slide24

Education

Kids, lets get those hands and feet muddy!