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Live. Interactive. Timely.

Live. Interactive. Timely. Be a provider of ideas and solutions…. Engage Buyers Through A Custom Interactive Communication Platform. Webinars are an informative , creative , and engaging way to build: Thought leadership positioning Promote your product and brand

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Live. Interactive. Timely.

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  1. Live. Interactive. Timely. Be a provider of ideas and solutions…

  2. Engage Buyers Through A Custom Interactive Communication Platform Webinars are an informative, creative, and engaging way to build: • Thought leadership positioning • Promote your product and brand • Expand your prospect base At the same time…….. Educate your customers and prospectson timely travel industry topics important to them.

  3. Interactive WebinarsWe do the work turnkey… Our Content Solutions staff will: • Identify a compelling topic • Source knowledgeable speakers • Execute all production • Deliver a comprehensive promotion campaign • Moderate your webinar Plus… you’ll have input and approval throughout the process.

  4. Webinar Promotion Campaign We will promote your webinar using a combination of banner and text ads that will appear in Business Travel Media websites and newsletters starting 45-days prior to the event: • BTN Daily newsletter and website • Management.travel newsletter and website • Procurement.travel Monthly Metrics newsletter and website • The Transnational newsletter and website (Sample website banner ad) (See next slide for sample newsletter text ad)

  5. WebinarText Ad

  6. Webinar Promotion Campaign Two Dedicated Email Blasts • We will send an email blast (2x) to 20,000 targeted prospects from our database of business travel buyers inviting them to your webinar Email Blast includes: • Design and layout in HTML • Description of the program content • Your logo noting you as the sponsor • Link to the registration microsite We’ll provide you with email creative to invite your clients and prospects to your webinar.

  7. Registration Site Includes: Your Logo Attendee Contact Information Demographic Information Including Annual T&E Spend Two Attendee Demographic Questions of your choosing Webinar Subject Overview Speaker Bios

  8. Webinar Program Includes Registration Campaign: upon registering attendees receive automatic email confirmation and email reminder one day prior to the webinar with a mention of you as the sponsor. Includes up to 2 questions of your choice during registration Post Campaign: “Thank You” text email to attendees and a “We Missed You” email to no-shows with link to your URL and instructions for viewing from the webinar archive (includes mention of you as the webinar sponsor) Data Report: comprehensive report with questions submitted, polling & survey answers, and registration contact information (one-week prior and immediately following the webinar) Reports on archive viewers up to 3-months after the webinar Power Point Presentation:panelist presentations incorporated into one presentation for synchronization and consistency of design (see example on right). Attendees offered free download of the presentation with your logo prominently positioned as a webinar sponsor.

  9. Webinar ResultsWhat you can expect… • Average webinar registration: 400 registrants • Average webinar attendance: 225 attendees Comprehensive Data Report • Registration information (name, title, company, address, email address, phone) one-week prior and immediately following the webinar. • Response to polling and survey questions • Additional report for those who viewed the archive up to 3-months after the live webinar.

  10. Webinar Technology Overview • Streaming one-hour audio event broadcast live over the Internet. • 45-minute presentation (synchronized power point) • a panel discussion and survey/polling questions • 15-minute Q&A • Archived for on-demand viewing for 3-months • Includes the connectivity for the acquisition and distribution of the streaming media and support for staging presentation content, live and online rehearsal services and basic event moderation assistance. • Browser based Q&A capabilities, advanced polling and survey functions. • Support of both streaming formats (Windows Media Technology and Real Player Technology). • Standard stream rate (56kbps) and high-speed stream rate (100/300 kbps)

  11. Webinar Program Overview • E-Mail Blast Campaign • Website Campaign • Newsletter Campaign • Registration Campaign • Post Campaign • Webinar Microsite • Comprehensive Data Report • Power Point Presentation Total cost: $19,795 net

  12. Webinar White PaperExtend the momentum…. Our custom solutions team can create an optional follow-up white paper on your webinar topic demonstrating your company as an industry thought leader. Your white paper will be written, designed, and delivered as a PDF. Ways to leverage your Webinar White Paper • Email to your customers and prospects • Post on your own company website • Print and distribute at trade shows/conferences • Marketing material for your sales team Cost: 2-page white paper: $5,975 net 4-page white paper: $9,975 net

  13. The most comprehensive portfolio of products for business travel buyers. The most comprehensive marketing resource forbusiness travel marketers. For more information contact: Louis Magliaro, Publisher: (973) 769-0028 lmagliaro@businesstravelmedia.com Edie Garfinkle, Advertising Director: (805) 383-1326 egarfinkle@businesstravelmedia.com

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