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What is SEO? • SEO = Search Engine Optimization • Improves website visibility in organic (non-paid) search results • Key for driving free, relevant traffic
How Search Engines Work • Crawling • Indexing • Ranking (based on algorithms) • Displaying results (SER)
On-Page SEO (content, tags, structure) Types of SEO • Off-Page SEO (backlinks, authority) • Technical SEO (site speed, mobile, indexing) • Local SEO (Google My Business, local citations)
Keyword Research • Importance of keywords • Short-tail vs long-tail keywords • Tools: Google Keyword Planner, Ubersuggest, SEMrush • Search intent (informational, transactional, etc.)
Title tags and meta descriptions • Header tags (H1, H2...) • Internal linking • URL structure and keyword placement ON-PAGE SEO TECHNIQUES
XML sitemaps • Robots.txt • Page speedoptimization • Mobile-friendliness • HTTPS (SSL) Technical SEO Basics
Off-Page SEO • BACKLINK BUILDING • SOCIAL SIGNALS • BRAND MENTIONS • GUEST POSTING • FORUM AND BLOG ENGAGEMENT
Google Search Console • Google Analytics • SEMrush / Ahrefs • Screaming Frog • Moz SEO Tools Overview
Conclusion • RECAP KEY TOPICS • ENCOURAGE HANDS-ON PRACTICE • PROVIDE ADDITIONAL RESOURCES OR CERTIFICATION INFO • OPEN THE FLOOR FOR QUESTIONS
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