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Personal Branding. Social Networking. Paul W. Reidl , Esq. @ TMGuy [email protected]

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Presentation Transcript
social networking
Social Networking

On February 1, 2009, at the height of the recession, I left a good job and started my own firm. I believed in the power of my Personal Brand and the power of social networking as a tool to market it. And more than one person thought I was certifiably insane.

social networking prologue
Social Networking: Prologue

“Even though I’d been building my Personal Brand for nearly 30 years the first thing I did was to reduce it to writing: Who am I and why should you entrust your important legal matters to me?”

social networking the plan
Social Networking: The Plan

“Smart and continual use of Social Media to leverage and enhance my Personal Brand.”

social networking implementing the plan
Social Networking: Implementing the Plan
  • Build a good on-line profile that describes your Personal Brand. It took me almost 2 years to do a web site because my brand was evolving quickly. Continual revision.
  • Aggressively mine your contacts:
    • Past colleagues and clients (external and internal)
    • Past employers
    • Everyone on your Outlook Contacts List
    • Friends
    • Send a “personalized” note and start a conversation about them; let them ask about you
    • This is a true test of the effectiveness of your Personal Brand
social networking implementing the plan1
Social Networking: Implementing the Plan
  • Mine your contacts’ contacts
  • Put your brand on Twitter: @TMGuy
    • Plan your tweets (Monday/Tuesday and Thursday/Friday)
    • Make them interesting (blog, cases, thoughts)
    • Goal: brand enhancement

5. Use a Program such as Tweet Deck to monitor Social Media and cross post.

social networking implementing the plan2
Social Networking: Implementing the Plan
  • Keep business separate from your social friends.
  • Continuous contacts with your contacts in response to their posts and tweets.
  • Join the conversation: blog, answer questions, join groups and comment. But remember, every post is an expression of your personal brand.
social networking implementing the plan3
Social Networking: Implementing the Plan
  • Always look for opportunities to expand your network of contacts.
  • Repeat continuously and daily.
  • Think long-term; be patient.
  • Remember: this is only one tool and is not a substitute for all of the others at your disposal.
social networking metrics
Social Networking: Metrics

“So you talked the talk, now how did your plan work out in practice?

social networking metrics1
Social Networking: Metrics
  • 0 % Web Site
  • 5 % INTA contacts
  • 15 % “Old Fashioned” (including referrals)
  • 80 % Social Networking
    • 60 % “reconnects”
    • 20 % “new”
the golden rule of personal branding
The Golden Rule of Personal Branding

Do onto others . . .

. . . As they would like to be done onto!

(Winston Churchill)