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Digital Asset Management

Digital Asset Management

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Digital Asset Management

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Presentation Transcript

  1. Digital Asset Management Building Brand Value

  2. A simple lesson… • Samaya Gupta • Online Shopper • Age 3.5 Years • Montessori School • Favorite Gadget – iPad • Favorite Mobile App - Gilt

  3. We don’t believe in digital marketing. We believe in marketing in a digital world Clive Sirkin, CMO of Kimberly Clark

  4. Marketing is exploding.

  5. Explosion of touchpoints. @courtesy Scott Brinker; chiefmartec.com

  6. Explosion of content. content. @courtesy Scott Brinker; chiefmartec.com

  7. Explosion of devices. @courtesy Scott Brinker; chiefmartec.com

  8. A new concept or approach each day Connected Experiences Incentivized Product Sharing Social Media Ads Consumer Promotions Surveys Buy Now Agile Marketing Predictive analytics Customer Experience Omni Channel Commerce Marketing Automation Video Mgmt Loyalty Social Apps Frictionless Experience SMS Creative Optimization Review & Rating DAM Social Sign on AR Social Publishing Video Ads eCoupon Trading Desk Idea Management Tag Management RTB Group Buying Gesture Recognition Social analytics BI Mobile Apps Profile Aggregators DSPs Experience Innovation Big Data Chat Mobile Web Community Platforms Digital Publication Mobile Marketing Content Personalization SEO Optimization Blogging Image Recognition Sales automation Responsive Design Crowdsourcing Call Tracking Content Syndication Consumer Targeting Interactive Videos Retail consumer behavior Landing Page Optimization Customer Service Retail Personalization

  9. Unprecedented scale of change. @courtesy Scott Brinker; chiefmartec.com

  10. Unprecedented speed of change. @courtesy Scott Brinker; chiefmartec.com

  11. SO WHAT? This is a Digital Asset Management Conference!!!

  12. The bar has been removed!!!

  13. Where have YOU set the bar?

  14. A tool to manage digital assets?

  15. A strategy that enables consistent frictionless consumer experiences?

  16. A vehicle that drives experience innovation?

  17. A DAM journey; from managing operations to driving innovation AUTOMATED INNOVATIVE Agile Marketing; Test & Learn CONNECTED STRATEGIC Shopping Behavior ISOLATED B R A N D I M P A C T OPERATIONAL Tool & Repository C O N N E C T I V I T Y

  18. As an operational tool & repository driving productivity, reusability & time to market TIME TO MARKET PRODUCTIVITY & REUSABILITY CONSISTENNT EXPERIENCE STRATEGIES .COM MOBILE/SOCIAL PRINT & EMAIL CHANNELS DAM BRAND ASSETS CORPORATE ASSETS ASSET TYPES CREATIVE BRAND AGENCIES TEAMS O P E R A T I O N A L

  19. As a strategy that enables connected experiences & influences consumer’s shopping behavior DRIVE SALES TIME TO MARKET PRODUCTIVITY & REUSABILITY CONSISTENNT EXPERIENCE PRODUCT SYNDICATION SHOPPING BEHAVIOR STRATEGIES eCOMMERCE STORES .COM MOBILE/SOCIAL PRINT & EMAIL RETAILERS PRODUCT CATALOGS CHANNELS DAM CURATRED UGC BRAND ASSETS CORPORATE ASSETS PRODUCT ASSETS MULTI LINGUAL ASSETS ASSET TYPES SALES CREATIVE AGENCIES SHOPPER MARKETING CUSTOMER TEAMS TEAMS BRAND S T R A T E G I C

  20. As a strategic capability that drives experience innovation through real time testing & optimization DRIVE SALES TIME TO MARKET PRODUCTIVITY & REUSABILITY CONSISTENNT EXPERIENCE PRODUCT SYNDICATION SHOPPING BEHAVIOR STRATEGIES CONTENT OPTIMIZATION INSIGHTS & RECOMMENDATIONS SALES OPTIMIZATION SEO OPTIMIZATOIN AUTOMATED SYNDICATON CONNECTED EXPERIENCES eCOMMERCE STORES .COM MOBILE/SOCIAL PRINT & EMAIL RETAILERS PRODUCT CATALOGS CHANNELS DAM CURATRED UGC BRAND ASSETS CORPORATE ASSETS PRODUCT ASSETS MULTI LINGUAL ASSETS ASSET TYPES SALES CREATIVE AGENCIES SHOPPER MARKETING DATA ANALYTICS TEAMS BRAND I N N O V A T I V E

  21. If you’re looking for the next big thing, and you’re looking where everyone else is, you’re looking in the wrong place. Mark Cuban, Dallas Mavericks

  22. Thank YouReach me at: Email: mayur.gupta@kcc.com Twitter: @inspiremartech Blog: inspiremartech.com