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Roadmaps for Digital Asset Management

Roadmaps for Digital Asset Management. Economic Value of Media Assets. Michael Moon, President GISTICS Incorporated moon@gistics.com www.gistics.com. Multichannel Business Models. From theory of business to customer “WOW”. What most contributes to the success of a multichannel business?.

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Roadmaps for Digital Asset Management

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  1. Roadmaps for Digital Asset Management Economic Value of Media Assets Michael Moon, President GISTICS Incorporated moon@gistics.com www.gistics.com

  2. MultichannelBusiness Models From theory of business to customer “WOW”

  3. What most contributes to the success of a multichannel business?

  4. Where do buyers and sellers now meet?

  5. What drives marketing today?

  6. Through which systems do digital assets flow? Most DAM Systems

  7. Which technologies most affect the success of digital business process? Multichannel brands? • N-tier computing infrastructure • Key technologies: • Digital asset management • Middleware • eService platforms • Brand-knowledge user interface

  8. How might an enter-tainment enterprise deploy DAM?

  9. How does a fully deployed DAM embed a business model and process?

  10. Media Asset Management

  11. How do we define media asset management (MAM)? • Digital media Print, electronic, film • Asset Economic value • Commercial assets • Process agents • Management Application of knowledge to work • Media asset management Practice of systematic reuse or reexpression of media • Content ≠ media assets

  12. Systematic organ-ization of reusable or referencible media for rapid retrieval and/or insertion into a work process, resulting in the transformation of media into new economic assets (brand equity) that increase business valuations How do we define the discipline of media asset management (MAM)?

  13. What are the basic functions of MAM?

  14. What attainments characterize full deployment of MAM?

  15. What can we learn from ASPs about MAM?

  16. What kinds of MAM solutions exist?

  17. Individual productivity benefitsLarge studio with 36 to 120 media producers M126

  18. Workgroup productivity benefitsLarge studio with 36 to 120 media producers M127

  19. Revenue enhancement benefitsLarge studio with 36 to 120 media producers M129

  20. How deep is the yogurt? Studio benchmarks for a large studio (36 to 120 media creators) • Total files: 530,000 • Locations stored: 195 internally/310 externally • Cost to create: $123.75 • Duplicates: 42% • File management time: 2.9 hours/week • File transfer time: 3.97 hours/week • Labor cost: $55.85/hour • Revenue potential: $100.81/hour • Savings from reexpression: $74.25 per instance

  21. How large is the spoon?ROI for an advertising agency with 47 media producers • Futzing with files: 6,479 hours/year • Transferring files: 9,969 hours/year • File lookups: 168,676 times/year • Number of files: 523,795 • Individual productivity gains: $302,261 • Workgroup productivity gains: $239,133 • Revenue enhancements: $941,133 • 3-year cost: $181,545 • 3-year payback: $1,300,193 • ROI: 7.17 times

  22. Michael Moon President GISTICS Incorporated 30 Millard Road Larkspur, CA 94939 415 924-3703 tel 415 927-4337 fax moon@gistics.com www.gistics.com Contact Info At amazon.com borders, BN.co and PMAI bookstore

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