The Eastern Consultants: Team A. LOUTRICIA ABUYU REBECA AQUINO DINEL BOWEN ANGELITA RIVERA JOSHUA CLARK DENIECE MCCOY-STEVENS CRYSTAL TRAVIS KRISIN POPIELA. Final Report. Presented To The Board of Directors of CanGo. AGENDA. Executive summary SWOT Analysis Market Analysis
Presented To The Board of Directors of CanGo
CanGo Inc. Strategy to Enter Online Gaming
In order for a business to remain competitive in their market, they need to be aware of whom their competition is; this is vital to the success of a business. A competitive analysis gives a business the necessary data to remain competitive, providing detailed information about the competition; including strategies and success. Developing your own plan, without taking into account your competition, is potentially setting yourself up for failure.
Eastern Consultants have conducted a competitive analysis on behalf of CanGo to aid in the development of their marketing strategy within the Retail and Online Gaming Industries. This young business has experienced growth by chance over the last few years. The growth has been slow as of late, much slower than their competition. In order to remain competitive in the market, CanGo must understand both the Retail and Online Gaming industries, as well as knowing their competitors objectives, market desires, and success rates within the market.
The three gaming companies were rated on site quality, user quality, customer service and match quality. CanGo can learn a wealth of information about its competition from the few key areas that are depicted below. These areas are very important to customers/gamers and will have a large impact on revenue and growth if taken into consideration when implementing its system.
FraggedNation.com, as these are the users which actually care about game etiquette, and who contribute to quality game play experiences - plus the cheating occurrences are fewer amongst these users.
FINANCIAL ANALYSISReturn on Equity – How well is CanGo using investor dollarsEfficiency Ratio – How effective is CanGo on Collecting Credit