1 / 14

Team 10 Anthony Chunvichit Kamal Eko Madina Shagimuratova

Automotive Audio Systems. Team 10 Anthony Chunvichit Kamal Eko Madina Shagimuratova. 12 points. Industry trend: our target market's desire for multi-media capable receivers in car stereos Mission: mobile entertainment Top competitor: Pioneer

manjit
Download Presentation

Team 10 Anthony Chunvichit Kamal Eko Madina Shagimuratova

An Image/Link below is provided (as is) to download presentation Download Policy: Content on the Website is provided to you AS IS for your information and personal use and may not be sold / licensed / shared on other websites without getting consent from its author. Content is provided to you AS IS for your information and personal use only. Download presentation by click this link. While downloading, if for some reason you are not able to download a presentation, the publisher may have deleted the file from their server. During download, if you can't get a presentation, the file might be deleted by the publisher.

E N D

Presentation Transcript

  1. Automotive Audio Systems Team 10 Anthony Chunvichit KamalEko Madina Shagimuratova

  2. 12 points Industry trend: our target market's desire for multi-media capable receivers in car stereos Mission: mobile entertainment Top competitor: Pioneer The primary reason our brand is chosen: multi-media connectivity features The primary reason our brand is rejected: high prices Key marketing objective: after one year in the market, 100% of consumers will perceive the value of the brand as improved.

  3. 12 points conitnued We can add value by: allowing customization in-store and online Our CSR strategy is: donate a portion of the proceeds to non-profit organizations that invest in clean energy. Key distribution tactic: ? Key promotion tactic: includea $50 iTunes giftcard with every stereo purchase Key pricing tactic: price lining-elaborate?? Use of technology to advance our key marketing objective: ?

  4. SWOT Analysis • High prices • Consumers’ perception that prices are not justified • Lack of features • No aftermarket presence • Innovative products • Commitment to research • Prestige of established brand name • Contracts • Online markets • Prevalence of a wide variety of media devices • Competition • Economic downturn • Less spending on luxury goods

  5. Why consumers..too redundant? Choose our brand Reject our brand

  6. Main objective and how we are going to get there In two years, 100% of consumers will have an improved perception of Bose product value

  7. Main industry trend

  8. Collaborating with our customers Co-creating value by allowing customers to customize their stereos

  9. How our competition compares

  10. Proposed Target Market • Demographic: 18-35 year old Males • Geographic: Urban/Sub-urban regions; near major U.S. cities • Lifestyle: Music enthusiast; brand conscious; technology-savvy; individualistic

  11. Perceptual map?

  12. Pricing Strategy • Competitor-based pricing strategy • Greatest features and the best quality. • Price lining tactic • Choice between our entry level SKU and premier-level SKU.

  13. Distribution • Online retail website from the comfort of one’s home • Bose retail stores

  14. Q&A Session

More Related