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2. INTRODUCTION INTRODUCTION At At a high level, a high level, Digital Marketing Digital Marketing refers to advertising distributed through digital channels such as search distributed through digital channels such as search engines, websites, social media, email, and mobile apps. engines, websites, social media, email, and mobile apps. Utilizing these online media channels, digital marketing is Utilizing these online media channels, digital marketing is the method by which corporations endorse goods, services, the method by which corporations endorse goods, services, and brands. Consumers gradually rely on digital means to and brands. Consumers gradually rely on digital means to research outcomes. For example, Create with Google research outcomes. For example, Create with Google marketing insights found that 48% of consumers start their marketing insights found that 48% of consumers start their questionings on search engines, while 33% look to brand questionings on search engines, while 33% look to brand websites and 26% search within mobile applications. websites and 26% search within mobile applications. refers to advertising

4. While modern-day Digital Marketing enormous way of channel to which marketers simply need on board their trademarks, advertising online is much more complex than the channels simply. “Digital is at the heart of everything in marketing today—it has gone from ‘one of the things marketing does’ to ‘THE thing that marketing does.’” Digital Marketing is an

5. DIGITAL DIGITAL MARKETING MARKETING COMPANY COMPANY ▪ To stay ambitious in today’s electronically savvy world, you To stay ambitious in today’s electronically savvy world, you must create and maintain a solid online presence. This must create and maintain a solid online presence. This requires much longer than launching a website and requires much longer than launching a website and profiles on social media platforms profiles on social media platforms— —because competition in the online world is tough. in the online world is tough. Every single one of your opponents has added online Every single one of your opponents has added online marketing to their marketing strategy marketing to their marketing strategy— —many of whom turn to a turn to a Digital Marketing Company Digital Marketing Company for support. If you have ever wondered what specifically a digital marketing have ever wondered what specifically a digital marketing company does, you have come to the right place. company does, you have come to the right place. because competition many of whom for support. If you

6. DIGITAL MARKETING DIGITAL MARKETING AGENCY AGENCY ▪ These are just some of the reasons you may turn These are just some of the reasons you may turn toward an toward an Digital Marketing Agency. When selecting Digital Marketing Agency. When selecting an outside company to partner with, you must review an outside company to partner with, you must review what they create and distribute online. No one what they create and distribute online. No one knows your company and brand better than you, and knows your company and brand better than you, and you do not want to run the risk of inaccurate you do not want to run the risk of inaccurate information being generated on your behalf. information being generated on your behalf.

7. ▪ DIGITAL DIGITAL MARKETING MARKETING SPECIALIST SPECIALIST A A Digital Marketing Specialist Digital Marketing Specialist is trained with a diverse set of skills, is trained with a diverse set of skills, qualified for the online development of a website ( business or qualified for the online development of a website ( business or products ) using all available digital marketing channels. products ) using all available digital marketing channels. Needs to have a good understanding of all Digital marketing Needs to have a good understanding of all Digital marketing disciplines and accessories. The job responsibilities include: disciplines and accessories. The job responsibilities include: Designing, Implementing, And Monitoring SEO Campaigns Designing, Implementing, And Monitoring SEO Campaigns Analysing Analysing And Optimizing PPC Campaigns And Optimizing PPC Campaigns Supervising Content Marketing Campaigns Supervising Content Marketing Campaigns Utilizing Social Media Channels (For Traffic, Awareness, And Sales) Utilizing Social Media Channels (For Traffic, Awareness, And Sales) Managing The Other Members Of The Digital Marketing Team Managing The Other Members Of The Digital Marketing Team Coordinate The Activities Of All Digital Campaigns Coordinate The Activities Of All Digital Campaigns Set Goals And Set Goals And Analyse Analyse The Performance Of All Digital Marketing The Performance Of All Digital Marketing Channels Channels

8. ▪ DIGITAL MARKETING AGENCY NEAR DIGITAL MARKETING AGENCY NEAR ME ME AD Digital, as a digital marketing agency & company, believes in AD Digital, as a digital marketing agency & company, believes in leveraging chaos that exists in the Digital space. We do this by leveraging chaos that exists in the Digital space. We do this by focusing our energies on setting new standards for ourselves focusing our energies on setting new standards for ourselves as we maintain a log of our advances. Creative digital as we maintain a log of our advances. Creative digital marketing, collaboration & scalable digital automation is at the marketing, collaboration & scalable digital automation is at the core of what we do. We are the folks who think of innovative core of what we do. We are the folks who think of innovative ways to secure your business to grow and prosper in today’s ways to secure your business to grow and prosper in today’s super super- -cluttered information environment. Getting results is our cluttered information environment. Getting results is our strength. strength.

9. ONLINE MARKETING ONLINE MARKETING AGENCY AGENCY ▪ Online marketing Online marketing , , also known as digital marketing, is the key marketing tool for businesses also known as digital marketing, is the key marketing tool for businesses today as it enables them to provide the power of the internet to take their business to the today as it enables them to provide the power of the internet to take their business to the next level. It helps them gain visibility across the search engines, increase the website next level. It helps them gain visibility across the search engines, increase the website traffic, and engage users so that they get transformed into customers. With most of the traffic, and engage users so that they get transformed into customers. With most of the contenders in the market investing in a digital strategy, it enhances imperative for the contenders in the market investing in a digital strategy, it enhances imperative for the company to stay in the community. company to stay in the community.

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