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Marina Days!

Marina Days!. Opportunity shaping and reshaping. Topics. Marina days! For opportunity shaping and reshaping Marina attributes , features, and functions Card-sorting Lotus blossom Storyboarding your next opportunity register Draw inspiration from comics

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Marina Days!

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  1. Marina Days! Opportunity shaping and reshaping

  2. Topics • Marina days! For opportunity shaping and reshaping • Marina attributes, features, and functions • Card-sorting • Lotus blossom • Storyboarding your next opportunity register • Draw inspiration from comics • Visualize and elaborate your customers’ big pain, your solution, and your assessment

  3. Marina Days! • Marina attributes, features, and functions • What makes the experience valuable, worthwhile, novel, different, and sustainable?

  4. Card sorting • Card-sorting • Use cards to “tell the story” of the attributes, functions, and features of a product, service, or system

  5. Lotus blossom technique • 9x9 on attributes, then attributes of attributes • Leads to new insights on what provides value, novelty, or differentiation

  6. Storyboarding • Draw inspiration from comics • Visualize and elaborate your customers’ big pain, your solution, and your assessment • Communicate a high-impact story to your audience

  7. Comics

  8. Comics

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