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✦How have cigarette companies changed their advertising techniques after the 1960’s?

✦How have cigarette companies changed their advertising techniques after the 1960’s?. Objective. Understand how advertising techniques have changed after the 1960’s. Video 1. Activity. What words come to your mind when you see this ad?. Forms of Promoting.

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✦How have cigarette companies changed their advertising techniques after the 1960’s?

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  1. ✦How have cigarette companies changed their advertising techniques after the 1960’s?

  2. Objective • Understand how advertising techniques have changed after the 1960’s

  3. Video 1

  4. Activity • What words come to your mind when you see this ad?

  5. Forms of Promoting "Tobacco Advertising." In-DEPTH Home Page. Web. 08 May 2011. <http://www.indepthprogram.com/advertise.html>.

  6. Tv Commercials • Video

  7. Motion Picture-Famous Shows • To Tell the Truth • I’ve got a Secret "To Tell the Truth TV Show." Old TV Shows. Web. 10 May 2011. <http://www.crazyabouttv.com/totellthetruth.html>. "I've Got A Secret TV Show Cast Members." Old TV Shows. Web. 10 May 2011. <http://www.crazyabouttv.com/ivegotasecretgameshow52.html>.

  8. Magazines Cigarette Commerials. Digital image. Pall Mall. Web. 9 May 2011. <http://www.tvparty.com/vaultcomcig2.html>. More doctors smoke Camels. Digital image. All Classic Ads. Web. 9 May 2011. <http://www.allclassicads.com/unusual-ads.html>.

  9. Celebrities Robert Young Phil Silvers Actor Comedy Actor

  10. Techniques • Weasel Words: suggest a positive meaning without actually really making an guarantee. • Facts and Figures: increase facts and statistics to increase product’s credibility. • Bandwagon: appeal to the subject to follow the crowd ABC. Cigarette and Alcohol Ads. Digital image. The Roadshow Version. 29 Feb. 2008. Web. 10 May 2011. <http://theroadshowversion.wordpress.com/2008/02/29/free-for-all-friday-cigarettes-and-alcohol/>.

  11. examples

  12. Facts and Figure Lucky Strike. Tax hike offers new incentive for smokers to quit. Digital image. Nj. 5 May 2009. Web. 10 May 2011. <http://blog.nj.com/njv_guest_blog/2009/05/tax_hike_offers_new_incentive.html>.

  13. Bandwagon

  14. Activity Time to Analyze!

  15. Were you able to identity any advertising techniques? And if so, which ones. Smoking Ads 50’s. Digital image. All Classic Ads. Web. 9 May 2011. <http://www.allclassicads.com/unusual-ads.html>.

  16. Language • Use of Adjectives: Cleaner, Fresher, Smoother • Use of repetition: Better • Use of Slogans: “Be Happy, Go Lucky”

  17. The Big “HOWEVER” • What Happened 1st? • 1964-U.S surgeon General Luther Terry announces that tobacco causes lung cancer • And Then? • The report led a surge in restrictive legislation, including mandatory warning labels on packages and a ban on advertising on radio or television in the United States …..And?

  18. Later on, Clinton happened.... "Bill Clinton Says Barack Obama Must 'kiss My Ass' for His Support." Review. Weblog post. LoneStarBear. 29 June 2008. Web. 10 May 2011. <http://lonestarbear.blogspot.com/2008_06_01_archive.html>.

  19. So what then? • Tobacco companies in return simply changed strategy seeing as anti-smoking advertisement was conducted more often than smoking advertisements themselves! • Now, have a look at how smoking ads look today…

  20. Video 2

  21. Activity • What words come to your mind when you see this ad • What are some techniques (from the ones we’ve learned) used in this ad?

  22. Well Probably none….seeing as there is no Product BEING advertised.

  23. Now the question is…How did cigarette companies adapt their advertising techniques in to today's highly aware world?

  24. Product Placement Eddie Murphy featuring Luck Strike in Beverly Hills Cop (1984) Jim Carrey featuring Marlboros in Me, Myself, and Irene (2000 Many tobacco companies started aggressive product placement films to represent its interests in Hollywood. Makemson, C., and S. A. Glantz. "How the Tobacco Industry Built Its Relationship with Hollywood." NCBI. Web. 11 May 2011. <http://www.ncbi.nlm.nih.gov/pmc/articles/PMC1766059/pdf/v011p00i81.pdf>.

  25. Example 1 claim: Julia Roberts is smoking our cigarettes. Message from Companies: Julia is a smoker and prefers our brand over all others. She's one of the beautiful people and we can be like her if we smoke this brand. Julia Roberts Smoking. Digital image. Pictures of Celebrity Smokers. Web. 11 May 2011. <http://www.starsmoke.com/celeb/jroberts.html>. "SceneSmoking.org - Raising Awareness of the Impact of Tobacco Use in Film & Television." Scene-intro. Web. 11 May 2011. <http://www.scenesmoking.org/frame.htm>.

  26. What do Sponsorships do? • Sponsorship is used to associate brands with inspirational and successful characteristics. • Sponsorship is also designed to be covert and ‘subliminal’ (conceal).

  27. Sponsorships University of Scrathclyde. "Sponsorship." NSH. Web. 11 May 2011. <http://www.tobaccopapers.com/casestudies/Sponsorship.pdf>. F1 Tobacco Ads. Digital image. Arabian Business. 26 Feb. 2008. Web. 11 May 2011. <http://new.arabianbusiness.com/bahrain-bans-f1-tobacco-advertising-121223.html>.

  28. Conclusion "Smoking Statistic." American Heart Society. Web. 11 May 2011. <http://www.americanheart.org/presenter.jhtml?identifier=4559>.

  29. Bibliography • ABC. Cigarette and Alcohol Ads. Digital image. The Roadshow Version. 29 Feb. 2008. Web. 10 May 2011. http://theroadshowversion.wordpress.com/2008/02/29/free-for-all-friday-cigarettes-and-alcohol/. • Babies Smoking Ads. Digital image. Go Retro. 18 Nov. 2009. Web. 5 Mar. 2011. http://goretro.blogspot.com/2009/11/claims-that-went-up-in-smoke-look-at.html. • "Camel Cigarette Advertising 1950s." Indy Motor Speedway. Web. 09 May 2011. http://indymotorspeedway.com/cigs/1950s.html. • "Difference Between Advertising and Media | Difference Between | Advertising vs Media." Difference Between Similar Terms and Objects. Web. 06 May 2011. <http://www.differencebetween.net/business/difference-between-advertising-and-media/>. • "Luther L. Terry." The Pennsylvania Center for the Book. Web. 08 May 2011. <http://pabook.libraries.psu.edu/palitmap/bios/Terry__Luther_Leonidas.html>. • "Smoke Screen: Tobacco in the Movies | Teachable Moment." Media Awareness Network | Réseau éducation Médias. Web. 11 May 2011. <http://www.media-awareness.ca/english/resources/educational/teachable_moments/smoke_screen.cfm>. • "Tobacco Advertising." In-DEPTH Home Page. Web. 08 May 2011. http://www.indepthprogram.com/advertise.html. • University of Scrathclyde. "Sponsorship." NSH. Web. 11 May 2011. <http://www.tobaccopapers.com/casestudies/Sponsorship.pdf>. • Luckies Taste Better. Digital image. Vintage Catalog Advertisement. Web. 5 May 2011. <http://vintagecatalog.net/category/smoking-ads/>.

  30. Thank you!

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