The Enterprise Challenge HDML 3.0 WML 1.1 HDML 3.0 HDML 3.0 WML 1.1 HDML 2.0 WML 1.1 eHTML WML 1.1 WML 1.2 HTML HTML HTML WML 1.1 VoiceXML VoxML NeoPoint Qualcomm Audiovox Motorola TouchPoint Ericsson Motorola Mitsubishi Samsung Ericsson Mitsubishi Motorola Samsung Sanyo Alcatel Ericsson Motorola Samsung Nokia RIM Palm VII Palm !!! & V PcketPC Standard IVR Voice Browser V.V.S. CDMA (Sprint, Verzion) TDMA (AT&T) iDEN (Nextel CDPD (AT&T) iMode DoCoMo) GSM (Voice Stream & Worldwide CRM SFA Sales Phone eBiz FSA Service ERP PM Pager Executive Mobitext (Bell South) Palm.Net (Bell South) CDPD (AT&T) All Telcos KM PDA SCM Voice Content Other… Email Future… Source: META Group Inc.
Executive Challenge • Financial Investment • Focus: Customer Service and/or Operational Improvement • Determine when and how much • Organization Needs • What skills • Where to find the skills • Operational Change • Time and Cost to Change Impacted Organizations (Sales, Customer Service, etc.) • Education and Training Needs
Market Challenge • Technology Factors • Evolving Standards • Lack of interoperability among products • Rapidly Changing Market • Human Factors • Security and Privacy • Environmental Factors • Safety, Noise, Health • Sociological Factors • Interaction Styles • Global Factors • Language, Culture, Government • 3rd World Economics
Millions 1,400 1,200 1,000 800 600 400 200 0 Projected CellularSubscribers (Nokia 1998) Projected PC's Connected to the internet (Dataquest 10/98) Projected WAP Handsets (Nokia 1999) 1996 1997 1998 1999 2000 2001 2002 2003 2004 2005 Projected Connected Devices More handsets connected to the Internet than PC's by end of 2003
Today’s Global Mobile Market Source: Ovum (Ovum Forecasts: Global Mobile Markets 2001-2005/Chapter B)
Global Mobile Market in 4 Years Source: Ovum (Ovum Forecasts: Global Mobile Markets 2001-2005/Chapter B)
Smart Phone Services Source: CIBC World Markets
Planned Mobile Applications Enterprise Strategy • Plan Mobile and Wireless Infrastructure • Choose Technology, Products, and Vendor • Develop Middleware Solutions Source: META Group Inc.