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Understanding Distribution Channels in the Marketing Mix

In this Do Now exercise, students will explore the role of distribution channels within the marketing mix and how they contribute to a product's value. After a brief discussion, participants will identify examples of effective distribution strategies and their impact on customer satisfaction and accessibility. This exercise encourages collaboration and critical thinking about marketing practices.

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Understanding Distribution Channels in the Marketing Mix

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  1. Do Now Exercise:

    5 minutes: How does a distribution channel fit into the marketing mix? Provide an example how the distribution of a product can “add value” to it.

  2. Do Now Exercise:

    2 minutes: Discuss your answers with a partner. Can you think of any others?

  3. Marketing I

    Mr. Gallucci Lesson 41 Obj: Distribution Channels and how they apply to the Marking Mix, and use the concept of “utility.”
  4. Channels of Distribution Manufacturer Product is manufactured R&D Operations - Plants Do you know of any manufacturing plants in our area? What product do they make? Obj: Distribution Channels and how they apply to the Marking Mix, and use the concept of “utility.”
  5. Channels of Distribution Wholesale Buys product in bulk from manufacturer Sells product to retailers A necessary channel for products with a high turnover rate such as your everyday staple items Obj: Distribution Channels and how they apply to the Marking Mix, and use the concept of “utility.”
  6. Channels of Distribution Retail Buys product from wholesalers or straight from the manufacturer to sell to customers in a retail store. Most popular method of distribution for customers to buy from in American Culture. Retail includes clothing stores, department stores, grocery stores, etc… Obj: Distribution Channels and how they apply to the Marking Mix, and use the concept of “utility.”
  7. Channels of Distribution Agents Act as an intermediary for the manufacturer to sell goods to either wholesale or retail. What companies use agents? What are the advantages of using agents? What are the disadvantages? Obj: Distribution Channels and how they apply to the Marking Mix, and use the concept of “utility.”
  8. Activity In groups of 3 or 4: Determine the best distribution channel for the following products: A new children’s book An Apple Notebook Fritos Corn Chips Coffee beans Chop Meat Obj: Distribution Channels and how they apply to the Marking Mix, and use the concept of “utility.”
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