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Welcome. Facebook Fan Finder Webinar ?. Thank You for taking time to turn up!. Am I coming through loud ‘n’ clear?. FB Fan Finder. Create better Facebook ad campaigns. Target the right customers. This webinar will teach you to. Find your market quickly and effectively. FB Fan Finder.
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Welcome • Facebook Fan Finder Webinar • ?
FB Fan Finder Create better Facebook ad campaigns Target the right customers This webinar will teach you to Find your marketquickly and effectively
FB Fan Finder You convert more customers Reduce your advertising costs If you find the right market Increase return on investment
Who am I? Stuart Morrison Building online marketing campaigns since 1996 Started using Facebook November 2007 In 2008 started Little Britain Lookalike page Added more fans than official Little Britain page
Who am I? Stuart Morrison 2 clients won Surrey’s EC Entrepreneur of the Year Run my own successful ents agency using web marketing to revolutionise the Lookalike industry Sold my own house using my own website, beat Right Move to the top of Google and in 2009 sold my house for 98% of the pre-crunch price Web marketing innovator
FB Fan Finder How to use FB Ads tutorial How to reduce your ad spend What this is not A get rich quick scheme
FB Fan Finder FB Ads Can give you new customers Niche marketing WORKS (if done right) Why this is relevant NOW NOW is the time to beat the competition!
FB Fan Finder Moaners / Whingers Negative thinkers Who this is not suitable for People who cannot swipe and deploy The “something for nothing” brigade
FB Fan Finder Opportunity spotters Imaginative marketers Who this is suitable for People who CAN swipe and deploy The “How do I do that in my business” brigade
FB Fan Finder Simple step–by–step instructions New ideas for your FB ad campaigns What I promise you Improving your ad click through rate Being here to support you afterwards
FB Fan Finder A Confession But first...
FB Fan Finder I picked too broad a market I picked too broad an offer Confession – I don't get it right all the time I wasted £823.10p I grieved for my lost money...
FB Fan Finder Denial – It was THEM not me Stages of Fiscal Grief...
FB Fan Finder Denial – It was THEM not me Anger – They were stupid to not buy Stages of Fiscal Grief...
FB Fan Finder Denial – It was THEM not me Anger – They were stupid to not buy Stages of Fiscal Grief... Bargaining – Maybe I could send an offer
FB Fan Finder Denial – It was THEM not me Anger – They were stupid to not buy Stages of Fiscal Grief... Bargaining – Maybe I could send an offer Depression – Bloody Facebook, ner, ner, ner
FB Fan Finder Denial – It was THEM not me Anger – They were stupid to not buy Stages of Fiscal Grief... Bargaining – Maybe I could send an offer Depression – Bloody Facebook, ner, ner, ner Acceptance – OK, IF this has happened then...
FB Fan Finder WHAT DO I DO TO PREVENT IT FROM EVER HAPPENING AGAIN?
FB Fan Finder WHAT DO I DO TO PREVENT IT FROM EVER HAPPENING AGAIN?
FB Fan Finder How to make FB Ads more targeted How to find people to target directly I need to know How to find ACTIVE Facebook users I started tofeel this was IMPORTANT
FB Fan Finder Ways to make FB Ads more targeted Ways to find people to target directly So, I Researched Ways to find ACTIVE Facebook users I felt frustrated by this, it’s not easy
FB Fan Finder To make FB Ads more targeted To easily find people to target directly I just wanted a simple way... To find the RIGHT Facebook users And I found it!(I’m going to share it with you)
FB Fan Finder 1) Your offer needs to be compelling I discovered this FB formula
FB Fan Finder 1) Your offer needs to be compelling 2) “Creative” must communicate your offer I discovered this FB formula
FB Fan Finder 1) Your offer needs to be compelling 2) “Creative” must communicate your offer I discovered this FB formula 3) Audience must be HYPER RELEVANT
FB Fan Finder 1a) Relevant – they want/need it • 1b) Timely – they need it now 1) Compelling Offer 1c) Interest – ONE thing: cause for pause (C4P)
FB Fan Finder 2a) Headline should be the Cause 4 Pause • 2b) Add a deadline AND a call to action 2) Communicate your offer 2c) CLASH! With your surroundings
FB Fan Finder 3a) SEE & UNDERSTAND your offer • 3b) NEED/WANT your offer 3) Audience • 3c) Be able to ACT on your offer – NEXT STEP
FB Fan Finder Headline sums up the problem Text is relevant Compelling offer CTA and Deadline Red image grabs user attention in all blue Facebook design Example Social Proof
FB Fan Finder 1) Your offer needs to be compelling 2) “Creative” must communicate your offer FB formula recap 3) Audience must be VERY RELEVANT
FB Fan Finder 1) Headline • 2) Offer Things YOU control • 3) Creative
FB Fan Finder 1) Who sees your ad • 2) What will they do Things you DON’T control • 3) When will they do it
FB Fan Finder • Great Offer, short deadline, good CTA • Other than this 3) When will they do it? You cannot judge when they’ll respond
FB Fan Finder • Make ad relevant and timely • Other than this 2) What will they do? You cannot MAKE them act
FB Fan Finder • What if ... • You CAN control 1) Who sees your ad? who saw your adverts?
FB Fan Finder • Who live in United Kingdom • Between the ages of 18 and 45 inclusive • Who like Russell Brand, Karl Pilkington, The Daily Mash, FHM, Viz (comic), viz top tips, Modern Toss (TV series), sickipedia, Nuts (magazine), Family Guy, Modern Toss, Anchorman: The Legend of Ron Burgundy, Frankie Boyle, Poot! (comics), Maxim (magazine), Zit (comic), Private Eye or Ricky Gervais • Who are single, in a relationship or have not specified a relationship status • Who speak English (UK) Facebook allows you to target
FB Fan Finder • Potential Audience for this 12 ad campaign • 1,820,000 audience • 68,669 saw ads Facebook allows you to target • 32 total clicks • 0.007% CTR for all ads
FB Fan Finder • Campaign ran 12 Ads • This ad reached 1714 people • Got 17 clicks – over half of all the clicks from the 68,669 • This ad had a 0.85% CTR • 100 X more effective ad Facebook allows you to target
FB Fan Finder • Potential Audience for this advert: 1.8m • The problem? Facebook allows you to target
FB Fan Finder • Potential Audience for this advert: 1.8m • = TOO BIG!!! Facebook allows you to target
FB Fan Finder Better Targeting using Power editor > Chrome Browser ONLY
FB Fan Finder 2 1 3 1 Select “Audiences” 2 Select “Create Audience” 3 Click “Custom Audience”
FB Fan Finder 1 2 1 Data file upload 2 Mailchimp
FB Fan Finder Create your audience
FB Fan Finder Type - Click “Type” then... Select your data type & upload
FB Fan Finder Textfile 1 entryper line UIDs of target audience
FB Fan Finder 1) Emails – user emails • 2) User Ids – unique Facebook account ID Types of audience data • 3) Phone numbers - Mobile • 4) Mobile advertiser IDS – Mobile App Ads
FB Fan Finder 1) Emails – user emails • 2) User Ids – unique Facebook account ID Types of audience data • 3) Phone numbers - Mobile • 4) Mobile advertiser IDS – Mobile App Ads