Chapter 1 (S) What is Strategy?. Kelly Bredensteiner, Reid Christner, Christine Cox, Caitlin Greenwood, and Michele Haynes. Strategy. Strategy is about positioning an organization for competitive advantage. Known link between a company’s strategic choices and it’s long-term performance
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Kelly Bredensteiner, Reid Christner, Christine Cox, Caitlin Greenwood, and Michele Haynes
Alan Wurtzel of Circuit City- “The number one factor was luck.” From Good to Great
Balance and reinforcement of activities deters imitators
Strategic management consists of corporate, business unit, and functional strategies used to guide the long-term future of an organization
--Best companies focus on few activities and do them well.
Three measures of Success:
“To make a contribution to the world by making tools for the mind that advances humankind”