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Marketing Your Law Practice: Strategies for Tough Times

Learn traditional and online marketing methods for selling your legal practice in challenging times. From traditional methods like print ads and direct mail to online strategies such as website and social networking. Find tips for maximizing your marketing efforts to boost your practice. Includes insights on lawyer ratings, collaborative platforms, and networking sites specific to the legal field. Discover how to tailor these ideas to suit your practice and manage your budget effectively to measure success.

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Marketing Your Law Practice: Strategies for Tough Times

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  1. “When the GoingGets Tuff, the Lawyers Get Marketing –How to Sell Your Practice in Hard Times” Gayle O'Connor Tom O' Connor

  2. Traditional MethodsvsOnline

  3. Traditional Methods • Answer your phone • Get a CRM (Outlook can work for this) • Print Ads • Yellow Pages • Direct Mail • Birthday cards • Holiday cards • Writing • Speaking • Social events/Networking • Get active in local and national organizations • Start to getactive in your alumni groups • Hire a part time person to handle these tasks for you

  4. Answer your phone!!! And take notes!!!

  5. Get a CRM • Free (ZOHO) • Outlook can work • Keep track of personal information • ACT on that personal knowledge

  6. Print Ads & Yellow Pages • Expensive • Must be repeated at least 6 times • Proper coverage for your potential clients • What directories are available in your area • Need to hire a professional to design these

  7. Direct mail • Send your clients a newsletter on issues facing your clients. Should be a couple pages long and timely!!! • Send postcards with personal notes.

  8. Birthday and Holiday Cards

  9. Writing and Speaking

  10. Social Activites and Networking

  11. Be a joiner at your local level and the national level. Don’t forget to join your alumni association!!!

  12. Time to get some assistance? Hire a consultant to take care of some of these things Minimal expense with maximum results

  13. Online Methods

  14. What does our online presence say about you and your practice? • Website • Blog • Your email address • Email Signature Block • Profile Picture/s • Facebook • Twitter • LinkedIn • Legal specific

  15. NO MORE…

  16. From the New York Times http://tinyurl.com/cdyd74

  17. How do you harness the power? • Create a profile on relevant sites • Detail your interests, expertise, blogs, and websites • “Traditional” marketing and internet sites are push medium • Social network sites are pull medium • You want to to pull people to your sites • How? Regularly post enlightening content • Post original content or reuse someone else’s • It’s allowed if done right! • Participation

  18. General Social Networking Sites

  19. Established and profoundly professional • Very business-oriented • Heavy “networking” • Google gets into it • Step by step set up, easy entry • Personal and business profiles • Participate and showcase your expertise in the “Answers” section of the Law & Legal category

  20. Blended social networking outlet • Does it have to be? • Can you have two faces? • Own your Facebook business Page • Google juice flows through

  21. Microblogging • Limited by 140 characters per post • Limited info on your Twitter page about you • Can be time consuming • Need to be strategic about your posts

  22. Legal Specific Networking Sites Social Networking for Lawyers by Bob Ambrogi http://tinyurl.com/dmhucs

  23. Hosted by the ABA • Unique people map • Closed network • New and growing • Anyone can join

  24. Networking • Public Profile • Recognition • Groups: Create a law group or join one, you are automatically a member of your law school group. • Documents: Upload documents, get yourself featured on home page. • Answers: Ask or Answer • Moderated Forums: Become a moderator of your own law forum • Classifieds

  25. Collaboration system for: • in-house counsel • invited outside lawyers • third party service providers • International flair..lawyers participating from over 40 countries • Claims a rapidly growing collection of content and technology resources • Basic services are free • All members are expected to contribute to the community as a whole

  26. Lawyer Ratings and Rankings • Legal Guides contributed by lawyers • “You be the judge. Write a lawyer review.” • Powerful Search Engine pusher • Controversial? • Access to lawyer info must be approved by each Bar http://tinyurl.com/clzhlt http://tinyurl.com/ctuumr

  27. Takeaways • Tailor these ideas to your practice • A mix of both is important and necessary • Have a budget and track your results “How did yo9u hear about me” • Confer with an expert - it’s a wise spend

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