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B2C and B2B Internet Marketing

B2C and B2B Internet Marketing Chapter 11 & 12 of Chaffey, D., Ellis-Chadwick, F., Mayer, R., & Johnston, K. (2009). Internet Marketing: Strategy, Implementation and Practice: Financial Times/Prentice Hall. Tuesday , 13 -July-2010 Kilen 2.75, CBS, Frederiksberg, Denmark

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B2C and B2B Internet Marketing

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  1. B2C and B2B Internet Marketing Chapter 11 & 12 of Chaffey, D., Ellis-Chadwick, F., Mayer, R., & Johnston, K. (2009). Internet Marketing: Strategy, Implementation and Practice: Financial Times/Prentice Hall. • Tuesday, 13-July-2010 • Kilen 2.75, CBS, Frederiksberg, Denmark • DØK HU2D - Internet Marketing: Lecture 14 • Course Webpage: http://www.itu.dk/people/rkva/2010-Summer-IM/ • Facebook Group: http://www.facebook.com/group.php?gid=133258548012 • Etherpad: http://ietherpad.com/d5mBZdMDe6

  2. Online Shopping Figure 11.1 Character variables, beliefs, attitudes and shopping intentions

  3. Online Content Figure 11.4 E-retailing and strategic focus

  4. Online Value Model of strategic value creation Source: Nicholls and Watson, 2005

  5. Discussion

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