Hay Marketing Tips. Dr. Curt Lacy Extension Economist-Livestock. Are you a Seller or a Marketer?. Sellers – Focused on convenience. Marketers – Focused on profits. Produce what is easiest to sell Sell at the most convenient time Sell at most convenient place Price taker.
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Dr. Curt Lacy
Sellers – Focused on convenience
Marketers – Focused on profits
Produce what is easiest to sell
Sell at the most convenient time
Sell at most convenient place
Niche or value-added
Allows producers to receive more of the true value of their animals
Higher-margin/lower volume proposition
Often requires market development
Hay examples could include
“Specialty” varieties or types
How much will they pay? How much do you need?
The first step in any successful marketing plan is knowing you cost.
When and where do they want it?
Why are you so special?
Long-term the price of a commodity will approach the total cost of production.
Be a low-cost producer
Get more from your crop by adding value
Anything can be profitable if you can charge enough.
Ways to Reduce Costs (per unit)
Ways to Add Value
Dr. Curt Lacy