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Keeping it Real Behind the Wheel. Your Name Here Title Agency. “To do two things at once is to do neither.”. Publilius Syrus, Roman slave First century B.C. Keep you safe on the road Teens have the highest crash risk of any age group.

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keeping it real behind the wheel

Keeping it RealBehind the Wheel

Your Name Here

Title

Agency

to do two things at once is to do neither

“To do two things at once is to do neither.”

Publilius Syrus, Roman slave

First century B.C.

statistics
Keep you safe on the road

Teens have the highest crash risk of any age group.

The age group with the greatest proportion of distracted drivers was the under-20 age group. (NHTSA)

Limited driving experience

Passengers

Alcohol use

Not wearing seat belts

Sleep deprivation

Cell phones and texting

Motor vehicle crashes is the leading cause of death of 3 – 34 year olds.

__%of the crashes in (Your) County resulted from driver inattention/distraction in 2010. (www.safeny.ny.gov)*

Statistics
what is distracted driving
What is Distracted Driving?

Visual– something that takes your eyes off the road

  • In-car technology
  • Out-of-car distractions

Cognitive– something that takes your mind off the road

  • Emotions – road rage, conversations, drowsiness, sickness
  • People usually don’t realize when they are cognitively distracted.

Manual – something that takes your hands off the wheel

  • Cell phones
  • I-pods
  • Laptops
drowsy driving is distracted driving 100 000 crashes each year are caused by fatigued drivers
Drowsy Driving is Distracted Driving“100,000 crashes each year are caused by fatigued drivers.”

Who’s at risk? – Young people (16-29 year olds)

“Drivers under the age of 25 are involved in more than ½ of all crashes in which drivers have fallen asleep.”

What are some warning signs of drowsy driving?

How do we avoid driving while tired?

  • Get enough sleep
  • Avoid alcohol
  • Limit driving between midnight-6am
  • Drink caffeine
  • Recognize the signs and take action!

Source: National Sleep Foundation

cell phone exercise
Cell Phone Exercise
  • Volunteer: Fast texter
  • “I have to have the car home by nine or my parents will kill me.”
  • Record: 7.5 seconds
driver distractions
Driver Distractions
  • For every 1 mile per hour, a car travels 1.47 feet per second.
  • Traveling at 40 mph, a car will travel 59 feet in 1 second.
  • If you take your eyes off the road for 2 seconds, you’ve just traveled 118 feet.
  • The average response time is about 1.5 seconds.
  • Your total distance traveled is 206.5 feet before you could step on the brake or take evasive action.
that is
That is…
  • 13 Toyota Camrys
  • 25 Mini Coopers
  • 3 18 Wheelers
  • Just short a 747
  • 70 yards on a football field
multitasking and the brain
Multitasking and the Brain
  • Human brains do not perform two tasks at the same time.
  • Process:
    • Select information brain will attend to
    • Process information
    • Encode to create a memory
    • Store information
    • Retrieve
    • Execute or act on information
distractions and the brain
Distractions and the Brain

Marcel Just, Director of the Center for Cognitive Brain Imaging

Carnegie Mellon University

Pittsburgh, Pennsylvania

slide12

Main result:

The parietal activation associated with driving

decreases substantially (by 37%)

with sentence listening.

Driving While

Sentence Listening

Driving Alone

increase in driver error
Increase in Driver Error
  • Increase in weaving
  • Increase in the number of hits to the side of the road
    • 8.7 hits in driving alone
    • 12.8 hit in driving with sentences
  • Our brains can’t do two things at once
encoding stage
Encoding Stage
  • Brain filters information due to overload
  • Drivers not aware of information filtered out
  • Information does not get into memory
  • Drivers miss critical information on potential hazards
looking but not seeing
“Looking But Not Seeing”
  • Drivers using cell phones fail to see up to 50% of the information in their driving environment.
  • Hands-free is not risk free. Less likely to see:
    • High and low relevant objects
    • Visual cues
    • Exits, red lights and stop signs
    • Navigational signage
    • Content of objects
the monkey business illusion the invisible gorilla
The Monkey Business Illusion « The Invisible Gorilla
  • A driver must always be prepared to respond to the unexpected.
  • If we are multitasking- we cannot do that.
passenger conversations
Passenger Conversations
  • Adult passengers share awareness of driving situation, a safety benefit.
  • Front seat passenger reduce crash risk by 38% compared to cell phone conversations.
  • Adults with passengers have lower crash rates than adults without passengers.
    • Not true for novice teen drivers
to do two things at once is to do neither1

“To do two things at once is to do neither.”

Publilius Syrus, Roman slave

First century B.C.

consequences of a crash
Consequences of a Crash
  • Fatalities
  • Injuries
    • 450,000 teenagers are injured but survive.
      • Broken bones
      • Bruising
      • Traumatic brain injury (lifelong)
      • Spinal cord injury
    • 30,000 are hospitalized
distracted driving is deadly
Turn off the phone

Four times more likely to crash on a cell phone.

Hands-free is not necessarily risk-free. Your brain doesn’t know the difference.

Effective July 12: Illegal to use handheld electronic devices while vehicle is in motion. 3 driver penalty points and $150 fine. Primary offence.

Plan ahead

Have alternate routes in mind.

Give yourself enough time.

Make adjustments

Adjust music, climate controls, GPS devices and mirrors BEFORE you drive.

Designate a rider

Help you navigate, be an alternate driver, answer text messages and phone calls for you.

Have the right attitude about driving

You are driving a 3,000lb weapon with the potential to kill.

*Remember, you might be the safest driver on the road but that doesn’t mean everyone else is.

So make good choices and use common sense.*

Distracted Driving is Deadly

Source: National Road Safety Foundation

any questions

Any questions?

Picture taken from Nationwide Insurance Distracted Driver Survey

Bill Windsor Associate Vice President of Safety