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Webmaster User Group. July 16, 2014 Session 10:00am – 11:45am. Webmaster User Group. Welcome Back!. Facilitator: Michael Chen Web Policy Coordinator. July 16, 2014. Agenda. Web Roadmap. Where We’ve Been. Where We’re At. Where We’re Going. Overview of Offerings.

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webmaster user group

Webmaster User Group

July 16, 2014 Session

10:00am – 11:45am

webmaster user group1

Webmaster User Group

Welcome Back!

Facilitator: Michael Chen

Web Policy Coordinator

July 16, 2014

web roadmap
Web Roadmap
  • Where We’ve Been
  • Where We’re At
  • Where We’re Going
overview of offerings
Overview of Offerings


David Escobar

ca web publishing
CA Web Publishing


Alicia Johnson

ca web publishing1
CA Web Publishing
  • URSUS Web ContentManagement System
    • Released in Winter 2009
    • Custom-built, interim solution
    • Does not meet the needs of all customers
    • Lacking modern WCMS features
ca web publishing2
CA Web Publishing
  • Formal evaluation of WCMS products completed
  • SiteCore selected as foundation of CA Web Publishing Service
    • Highly customizable
    • Enterprise grade solution
    • Feature rich
  • Currently in Implementation Phase
ca web publishing3
CA Web Publishing
  • Initial release will provide features equivalent to current URSUS functionality
  • PLUS…
      • Configurable approval workflow
      • Improved WYSIWYG editor for non-technical content editors
      • Site Dashboard
      • Content classification for improved SEO
      • Better management of content (scheduling & versioning)
      • Content reuse
      • Responsive design template
      • Easy integration with 3rd party applications
ca web publishing4
CA Web Publishing
  • Future Releases will include
    • Additional social integration
    • Content personalization based on user behavior or locality
    • Advanced analytics and the ability to create marketing campaigns
    • Features based on user feedback
ca web publishing5
CA Web Publishing
  • Advantages of CA Web Publishing Service
    • Enterprise features
    • Painless template updates
    • Scalable, redundant architecture
    • OTech provided training
    • Economy of scale
google analytics
Google Analytics


Richard Lehman

google analytics ga
Google Analytics (GA)

2010 – GA: New Shared Service

google analytics ga1
Google Analytics (GA)

2011 – Urchin customers migrated to GA

google analytics ga2
Google Analytics (GA)

2012 – CA.gov State-wide GA Dashboard

google analytics ga3
Google Analytics (GA)

Google has extended the product

google analytics ga4
Google Analytics (GA)

Track how users flow through your site

google analytics ga5
Google Analytics (GA)

View visitor location by map or

city list

google analytics ga6
Google Analytics (GA)

Watch traffic in real time!

google analytics ga7
Google Analytics (GA)
  • 127+ State Agencies using GA
  • Exploring options for further utilization
  • Increasing “executive level” requests for GA reports – especially in the area of mobile
google analytics ga8
Google Analytics (GA)

Note: mobile is over 30% of all traffic on State sites and is still growing!

google analytics ga9
Google Analytics (GA)
  • Development of a standard GA embed script that addresses:
    • Your website analytics
    • State-wide analytics
    • Tracking file downloads (PDFs, etc.)
    • Filtering out last 3 digits of IP address
google analytics ga10
Google Analytics (GA)
  • Encourage further State Agency adoption
  • Encourage more use by mobile applications
google analytics ga11
Google Analytics (GA)
  • Future upgrade to Universal Analytics (for IoT)
  • includes physical world: field offices, business processes, meters, traffic counters, etc.


google analytics ga12
Google Analytics (GA)
  • Future presentations on GA usage?
  • Willing to present at WUG? How about:
    • BOE: 5 dashboards
    • DIR: 2 dashboards
    • EDD: 10 dashboards
    • SCO: 8 dashboards
    • SPB: 3 dashboards

WUG would love to hear your lessons learned!



Barbara Haven

  • Legislation
  • Section 508 of Rehabilitation Act of 1973
  • CA Govt. Code § 11135
  • 2010 - 21st Century Communications and Video Accessibility Act (CVAA)
  • Standards
  • 1997 - W3C Web Accessibility Initiative (WAI)
  • 1999 WCAG 1.0
  • We’re in Good Shape…
  • WCAG 1.0 transitions to WCAG 2.0
  • 2010 - IT Policy Letter 10-10
  • 2011 - IT Accessibility Resource Guide as State Information Mgmt. Manual (SIMM) 25
  • Testing and Assistive Technology
  • Better browsers and browser extensions
  • Screen Readers
  • Other Assistive Technology
  • Screen Readers Example
  • Job Access With Speech (JAWS) started in 1989 for MS-DOS
  • WebAIM Survey of Screen Readers, most used in 2012
  • Screen Reader DEMO http://youtu.be/2PMuBQ7LyOw?t=5m16s

Excerpt to be shown (less than 2 minutes)

  • Greater understandings of  people with disabilities
  • Improved assistive technology and testing
  • Litigation trending up
  • Section 508 Refresh Standards
  • Section 508 refresh and WCAG 2.0, which the state will legally follow when adopted soon
state template
State Template


Richard Lehman

state template1
State Template
  • 2000 HTML tables design - Ex: sdrc.ca.gov
  • 2007 Fluid Design (our first CSS based design) – Ex: oal.ca.gov
  • 2010 Large Banner, Fixed Design – Ex: dmv.ca.gov
  • 2013 A Responsive Design - Ex: ca.gov
state template3
State Template
  • Mobile is over 30% of State Web traffic
  • Pew Research Internet Project:
    • 90% American Adults have cell phone
    • 58% a Smartphone (83% age 18-29)
    • 32% an e-reader, 42% a tablet
  • Siri, Google Now, MS Cortana, etc.
state template4
State Template
  • Siri, Google Now, MS Cortana, etc.




  • Glasses
  • Rings
  • Ear buds
  • Cars
  • Robots
  • Etc.
  • Do State websites provide answers here?
state template5
State Template

A search result is NOT an “answer”. It is not specific and therefore the answer also cannot be “spoken”.

You must go to the page and read until you hopefully find the answer.

state template6
State Template

Here’s an answer that is “spoken”. But who actually provided the answer?

Note: I could not find any “spoken” answers from State websites!

state template7
State Template

So what websites provide exact answers to Siri, Google Now, and Cortana?

Semantically designed sites do!

state template mobile
State Template – Mobile!

1. Mobile Demands a “Re-Architecting” of the State Template:

  • Schema.org – schemas recognized by search providers. Example template elements:
    • NewsArticle, Event, Map, AboutPage, ContactPage, ProfilePage, Person, JobPosting, GovernmentOrganization, GovernmentOffice, GovernmentPermit, GovernmentService, ServiceChannel, PostalAddress, OpeningHoursSpecification, etc.
state template mobile1
State Template – Mobile!

Note: a quality content management system (CMS) can further augment the new State Template with even more specific “business language” oriented semantics:

  • Technical Reference:
    • Linked Data in HTML, RDFa – rdfa.info
state template mobile2
State Template – Mobile!

2. Semantic Design Aspects (look & feel & layout):

  • Bootstrap – industry “mobile first” framework for faster and easier web development. (getbootstrap.com) The “scaffolding” elements of the site. Ex:
    • Dropdown-menu, button, checkbox, radio, navbar, container, breadcrumb, pagination, label, badge, page-header, thumbnail, alert, progress-bar, media, list-group, panel, viewport, blockquote, table-responsive, form, etc.
state template mobile3
State Template – Mobile!

3. Minimize Future State Site Migration Efforts!

  • Because of a template with a stable, semantically designed architecture
state template mobile4
State Template – Mobile!

4. A New Responsive Menu (Ex: Maine.gov)

state template mobile5
State Template – Mobile!

New “Semantically” Designed State Template

  • Anticipated delivery to State Webmasters:

6 months

thank you
Thank you!