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Case 5.1 Panera bread: Occupying a Favourable Position in a Highly Competitive Industry PowerPoint Presentation
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Anthony MA1N0231 Liisi 0A10F001. Case 5.1 Panera bread: Occupying a Favourable Position in a Highly Competitive Industry. Panera bread – history Panera bread today - products The future Discussion questions. Program. Au Bon Pain Co. 1981 + Saint Louis Bread Company (mid-1990s)

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Presentation Transcript
program

Panera bread – history

Panera bread today - products

The future

Discussion questions

Program
panera bread history

Au Bon Pain Co. 1981

+ Saint Louis Bread Company (mid-1990s)

2008, sales +23% ($941 mln)

2003 – 602 units

2008 – 1270 units

2012 – 1591 units

Panera Bread - history
the future

Fast Casual category

  • Leading national brand
    • Positioning strategy
    • Signature foods
    • Savvy execution
The future
discussion questions 1

How has Panera Bread established a unique position in the restaurant industry?

How has this unique position contributed to its success?

Discussion questions – 1
discussion questions 11

Good timing

Fast + casual (positioning)

Customers needs

Speciality foods

Window catching-> success

Discussion questions – 1
discussion questions 2

Analyze the restaurant industry using Porter’s five forces model. In what ways has Panera Bread successfullypositioned itself against the forces that are suppressing the profitability of the restaurant industry as a whole?

Discussion questions - 2
discussion questions 3

What barriers to entry has Panera Bread created for potential competitors? How significant are those barriers?

Discussion questions – 3
slide13

Brand’s Recognition:

    • Panera Bread = Fast Casual
    • Artisanal Bakery
    • Healthy food
  • Pioneer’s prestige
  • 20years of experience
  • 1,591 units in US
discussion questions 4

What are Panera Bread’s primary sources of competitive advantage? In your judgement, are these sources of advantage sustainable? Why or why not?

Discussion questions – 4
slide15

Brand’s Recognition:

    • Panera Bread = Fast Casual
    • Artisanal Bakery
    • Healthy food
  • Pioneer’s prestige
  • 20years of experience
  • 1,591 units in US
discussion quesion 1b

Do you think Panera Bread will reach its goal of becoming a leading national brand in the restaurant industry? Why or why not?

Discussion quesion – 1b
slide17

Applebee’s

McDonald’s

application questions 1

What are the ways that Panera Bread can conduct ethical and proper forms of competitive analysis to learn about potential competitors entering the fast-casual category?

Application questions - 1
competitor profiling

Background

    • key personalities, location of offices, etc…
  • Financials
    • Method of growth, Liquidity, etc…
  • Products
    • Brand loyalty, New products developed, patents, etc…
  • Marketing
    • 4P’s
  • Facilities
    • Plant capacity, shipping logistics, etc…
  • Personnel
    • Number of employees, management style, etc…
  • Corporate and Marketing strategies
    • Objectives, growth plan, etc…
Competitor Profiling
application questions 2

Think at least two other businesses that have established unique positions in their industries. How have their unique positions contributed to their success?

Application questions - 2
starbucks

Products

Service

Feeling special

Starbucks
apple iphone

1st Smartphone

    • Leader now
  • User friendly
  • Steve Jobs
Apple - iphone