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Panera Bread Company. By: Dan McLindon Kyle McDaniel Jeremy Smiley Tom Anderson Ray Moorman. Contents. The Key Question Panera Bread Company History/Overview External Environment (PEST) Market Overview (Demand) Industry Overview (Supply) Competitive Landscape

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panera bread company
Panera Bread Company
  • By: Dan McLindon

Kyle McDaniel

Jeremy Smiley

Tom Anderson

Ray Moorman

contents
Contents
  • The Key Question
  • Panera Bread Company History/Overview
  • External Environment (PEST)
  • Market Overview (Demand)
  • Industry Overview (Supply)
  • Competitive Landscape
  • Internal Analysis
  • SWOT Analysis
  • Recommendations
key question for panera bread
Key Question for Panera Bread
  • Is the plan of expansion and reliance on franchise partners the right strategy for Panera Bread to grow at the rate they want to?
contents4
Contents
  • The Key Question
  • Panera Bread Company History/Overview
  • External Environment (PEST)
  • Market Overview (Demand)
  • Industry Overview (Supply)
  • Competitive Landscape
  • Internal Analysis
  • SWOT Analysis
  • Recommendations
panera bread company overview6
Panera Bread Company Overview
  • Strategic Intent
    • “Make great bread broadly available to consumers across the United States”
contents7
Contents
  • The Key Question
  • Panera Bread Company History/Overview
  • External Environment (PEST)
  • Market Overview (Demand)
  • Industry Overview (Supply)
  • Competitive Landscape
  • Internal Analysis
  • SWOT Analysis
  • Recommendations
slide8

Industry Overview (Supply)

Porter’s five forces:

Threat of

substitute products

HIGH

Rivalry among

existing competitors

Bargaining power

of buyers

HIGH

Bargaining power

of suppliers

LOW

Threat of

new entrants

LOW

contents12
Contents
  • The Key Question
  • Panera Bread Company History/Overview
  • External Environment (PEST)
  • Market Overview (Demand)
  • Industry Overview (Supply)
  • Competitive Landscape
  • Internal Analysis
  • SWOT Analysis
  • Recommendations
internal analysis core competencies
Internal Analysis – Core Competencies

Red – Easy for competitors to develop

Yellow – Possible for competitors to develop

Green – Very difficult for competitors to develop

internal analysis growth initiative
Internal Analysis – Growth Initiative
  • Expanding number of locations at a rapid pace
  • Heavy reliance on franchise partners
  • Targeting 17% increase per year in number of locations by 2010
  • No international locations but considering expansion into Canada
  • Is this aggressive growth strategy prudent in the highly competitive and mature QSR industry?
internal analysis franchises
Internal Analysis - Franchises
  • Strong franchise network with strict requirements to entry
  • New partners to commit to 15 cafes over 6 years
    • Average startup cost $1 million to $2.25 million per location ($15 million to $33.75 million for 15)
    • Majority of franchise partner financed by debt (highly leveraged)
  • Can Panera find enough new franchise partners to meet growth targets?
    • Strong franchise partners are critical to preserve consistent quality and atmosphere at Panera restaurants
    • Bad partner can damage strong customer loyalty Panera has built
    • Panera does have out as it can elect to buy out any franchisee for a predetermined price
contents16
Contents
  • The Key Question
  • Panera Bread Company History/Overview
  • External Environment (PEST)
  • Market Overview (Demand)
  • Industry Overview (Supply)
  • Competitive Landscape
  • Internal Analysis
  • SWOT Analysis
  • Recommendations
contents18
Contents
  • The Key Question
  • Panera Bread Company History/Overview
  • External Environment (PEST)
  • Market Overview (Demand)
  • Industry Overview (Supply)
  • Competitive Landscape
  • Internal Analysis
  • SWOT Analysis
  • Recommendations
recommendations
Recommendations
  • Work with franchisees to acquire Corner Bakery Café??? (Franchisee locations are more profitable and provide higher ROI)
  • Expedite expansion in Canada or International (Europe)??