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Creating the Ultimate Candidate Experience: Best Practices from Industry Experts & FedEx Recruitment. Presented By: Wil Reynolds - Founder, SEER Interactive Andrew Curtis - Director, Client Services, iCIMS Jason Martin - Manager, Talent Acquisition, FedEx Services. Today You’ll Learn.

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creating the ultimate candidate experience best practices from industry experts fedex recruitment
Creating the Ultimate Candidate Experience:Best Practices from Industry Experts & FedEx Recruitment

Presented By:

  • Wil Reynolds - Founder, SEER Interactive
  • Andrew Curtis - Director, Client Services, iCIMS
  • Jason Martin - Manager, Talent Acquisition, FedEx Services
today you ll learn
Today You’ll Learn
  • How to improve your career site’s search engine rankings cost-effectively
  • How to attract & retain top talent through Candidate Relationship Marketing strategies
  • Tips to delivering a consistent employment brand across all touch points
  • Key Candidate Experience metrics and reports
searching for job types roles6
Searching for Job Types & Roles

Flight Attendant Job Search

searching for job types roles7
Searching for Job Types & Roles

Flight Attendant Job Search

  • How important is page 1? You tell me…who here goes to page 2? Page 3? Or 4?
  • What is the value of being one of the top listed companies when people search for generic job terms?
  • What is the value of protecting your brand when people enter in your company name + employment, jobs, etc.
do people really search this way
Do People Really Search this Way?

MSN Only – Google + Yahoo = 10x

let s take a look at dell
Let’s Take a Look at Dell

Nowhere to be found!

Does this have an impact?

best practices in search branded terms
Best Practices in SearchBranded Terms
  • Branded Terms – [company name] + jobs should be easy, following best practices like:
    • Including words like Jobs, Careers, Career Opportunities, etc in the page. Consider:
      • Meta Description
      • Title
      • Content about career opportunities in your company
      • Make sure the page is easily found by the search engines, it should be linked
best practices in search generic terms
Best Practices in SearchGeneric Terms
  • Generic terms could be anything from Hong Kong Flights to Flight attendant jobs or SEO consultants
  • Can be more difficult - typical best practices are typically not enough, especially if your competitors are aggressively targeting such terms
  • Use an easily accessible, keyword-rich Career Portal for candidates to find and apply to your positions
poll question
Poll Question

Does your organization offer an interactive Careers Section off your corporate site where candidates can search and apply for jobs?

  • Yes
  • No
  • Not Sure
icims talent platform
iCIMS’ Talent Platform
  • Who is iCIMS?
    • Leading provider of web-based Talent Platform for corporate HR professionals.
    • 500+ clients worldwide, including:
  • Our Software
    • Career Portals, Applicant Tracking, On-boarding, Employee Management, and more!
connecting seo with your hr technology
Connecting SEO with your HR Technology
  • iCIMS Career Centers fit seamlessly into clients’ recruitment brands & deliver on corporate messaging
  • Career Centers may be unique to different hire types and recruiting campaigns
    • University Portals
    • Flight Attendant Portals
    • Business Unit Portals
    • Employee Portals
    • …and more!
connecting seo with your hr technology15
Connecting SEO with your HR Technology
  • iCIMS offers tools that allow certain Career Centers to be searched & indexed
best practices in career centers
Best Practices in Career Centers
  • Using Screening Tools to Filter Out Unqualified Talent

Select Questions

Applicants Auto-Filtered in Talent Platform Based on Responses

Candidates Respond to Screening Q’s

best practices in career centers17
Best Practices in Career Centers
  • How much/how little to include in a job posting?
  • Offer Job Agent Options

Sample Job Posting

Creating/Maintaining Job Agents

best practices from fedex recruitment
Best Practices from FedExRecruitment

The simple reason your brand can attract the best candidate.

measuring your campaigns
Measuring your Campaigns
  • Who are your customers and what do they think?
  • Can the data help you prepare for the future?
creating the ultimate candidate experience best practices from industry experts fedex recruitment33
Creating the Ultimate Candidate Experience:Best Practices from Industry Experts & FedEx Recruitment

Thank You for Joining Us Today!

Any Questions??

www.icims.com

1-800-889-4422

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